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Dual Transformation
How to Reposition Today's Business While Creating the Future
By Scott D. Anthony, Clark Gilbert, Mark W. Johnson

Blending case studies from global organizations like Adobe, Johnson & Johnson, and Aetna, first-hand reflections from leaders like Ford CEO Mark Fields, as well behind-the-scenes insights from the authors' own experiences, this book will guide executives through the journey of becoming the next version of themselves, allowing them to own the future, rather than be disrupted by it.

Leading Transformation
Executive Briefing | May 2017

New research ranks the 10 global companies that have achieved the highest impact business transformations over the past 10 years

Conference Highlights | December 2016

Innosight’s eighth annual executive summit brought together leaders from the world’s top organizations to explore challenges critical to innovation and growth. Learn more about takeaway insights, highlights and discussion questions that you can use to help overcome barriers at your organization.

Customer Centricity
Article | September 2016

Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Innosight's Clay Christensen, Dave Duncan, and coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done.

Article | December 2015

No business survives over the long term without reinventing itself. But knowing when to undertake strategic transformation—when to change a company’s core products or business model because of impending industry disruption—may be the hardest decision a leader faces.