Featured Insights
Dual Transformation
How to Reposition Today's Business While Creating the Future
By: Scott D. Anthony, Clark Gilbert, Mark W. Johnson

Blending case studies from global organizations like Adobe, Johnson & Johnson, and Aetna, first-hand reflections from leaders like Ford CEO Mark Fields, as well behind-the-scenes insights from the authors' own experiences, this book will guide executives through the journey of becoming the next version of themselves, allowing them to own the future, rather than be disrupted by it.

Leading Transformation
Executive Briefing | May 2017

New research ranks the 10 global companies that have achieved the highest impact business transformations over the past 10 years

Book | October 2016

The long-held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don't buy products or services; they "hire" them to do a job. The "jobs to be done" approach can be seen in some of the world's most respected companies and fast-growing startups. In this forthcoming book, Innosight cofounder Clay Christensen, Senior Partner David Duncan and others show how the jobs framework can help companies improve their innovation track record.

Customer Centricity
Article | September 2016

Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Innosight's Clay Christensen, Dave Duncan, and coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done.

Article | December 2015

No business survives over the long term without reinventing itself. But knowing when to undertake strategic transformation—when to change a company’s core products or business model because of impending industry disruption—may be the hardest decision a leader faces.