Leaders ascend to their positions by mastering today’s (or even yesterday’s) business. Almost by definition, they don’t have first-hand experience with a disruptive shift in their market when they encounter it. A lack of intuition around the new and different can at best slow progress and at worst lead to serious strategic missteps. What should […]… Read More


From time to time, the basis of competition in an industry shifts so dramatically that shifting with it requires a new long-term vision that calls for the organization to do things it never would have done in the past. The hardest part is connecting long-term goals to near-term actions — especially when those new actions […]… Read More


Last Wednesday we held a Webinar on corporate transformation. It drew on the Harvard Business Review article “Two Routes to Resilience” (in which Gilbert detailed his first-hand experience driving transformation as CEO of Deseret News) and Innosight’s field experience guiding corporate clients around transformation. The Webinar had three main messages: Transformation involves two components, not… Read More


Sooner or later, most companies will need to transform themselves in response to disruptive market shifts. It may not be today or tomorrow — but it will happen. Are you ready? Is your enterprise-ready?… Read More


There’s no harder job for a corporate leader than transformation. One key to success is recognizing that transforming a business involves three activities: Transforming the core business to maximize its resilience (“Transformation A”) Creating a disruptive growth engine (“Transformation B”) Building a mechanism to share capabilities between the two (“Capabilities Exchange”) Those three activities (detailed […]… Read More


Sooner or later, most companies will need to reinvent themselves in response to disruptive market shifts, technologies, or start-ups. But can a new business model quickly replace all the revenue an incumbent has lost to market upheaval? Only in rare instances, say the authors.… Read More