Today’s corporate watchword word is transformation, and for good reason. One study suggests that 75% of the S&P 500 will turn over in the next 15 years. Another says that one in three companies will delist in the next five years. A third shows that the “topple rate” of industry leaders falling from their perch […]… Read More


Why is it so difficult for established companies to pull off the new growth that business model innovation can bring? They don’t understand their current business model well enough to know if it would suit a new opportunity or hinder it, and they don’t know how to build a new model when they need it.… Read More


Innosight’s seventh senior executive summit drew leaders of companies ranging from Aetna, Boeing, and Procter & Gamble to MetLife, Wal-Mart and Xerox. Held in our Business Design Lab in August 2015, the discussion focused on tackling three critical questions around overcoming the human dynamics that persistently stand in the way of innovation and change at… Read More


Leaders ascend to their positions by mastering today’s (or even yesterday’s) business. Almost by definition, they don’t have first-hand experience with a disruptive shift in their market when they encounter it. A lack of intuition around the new and different can at best slow progress and at worst lead to serious strategic missteps. What should […]… Read More


From time to time, the basis of competition in an industry shifts so dramatically that shifting with it requires a new long-term vision that calls for the organization to do things it never would have done in the past. The hardest part is connecting long-term goals to near-term actions — especially when those new actions […]… Read More