Today’s corporate watchword word is transformation, and for good reason. One study suggests that 75% of the S&P 500 will turn over in the next 15 years. Another says that one in three companies will delist in the next five years. A third shows that the “topple rate” of industry leaders falling from their perch […]… Read More


Detecting marketplace “fault lines” is the key to building the case for preemptive change. Read the article in the new issue of Harvard Business Review.… Read More


Innosight’s seventh senior executive summit drew leaders of companies ranging from Aetna, Boeing, and Procter & Gamble to MetLife, Wal-Mart and Xerox. Held in our Business Design Lab in August 2015, the discussion focused on tackling three critical questions around overcoming the human dynamics that persistently stand in the way of innovation and change at… Read More


Leaders ascend to their positions by mastering today’s (or even yesterday’s) business. Almost by definition, they don’t have first-hand experience with a disruptive shift in their market when they encounter it. A lack of intuition around the new and different can at best slow progress and at worst lead to serious strategic missteps. What should […]… Read More


From time to time, the basis of competition in an industry shifts so dramatically that shifting with it requires a new long-term vision that calls for the organization to do things it never would have done in the past. The hardest part is connecting long-term goals to near-term actions — especially when those new actions […]… Read More


Sooner or later, most companies will need to transform themselves in response to disruptive market shifts. It may not be today, or tomorrow—but it will happen. Are you ready? Is your enterprise ready?… Read More


There’s no harder job for a corporate leader than transformation. One key to success is recognizing that transforming a business involves three activities: Transforming the core business to maximize its resilience (“Transformation A”) Creating a disruptive growth engine (“Transformation B”) Building a mechanism to share capabilities between the two (“Capabilities Exchange”) Those three activities (detailed […]… Read More