Joseph Schumpeter’s “gale of creative destruction” has never blown more fiercely. Emerging technologies such as additive manufacturing and new business models such as asset-sharing platforms threaten to disrupt market leaders and reconfigure existing value chains. Innosight’s research projects that 50% of the S&P 500 will fall off the vaunted index in the next decade. What… Read More


Today’s corporate watchword word is transformation, and for good reason. One study suggests that 75% of the S&P 500 will turn over in the next 15 years. Another says that one in three companies will delist in the next five years. A third shows that the “topple rate” of industry leaders falling from their perch […]… Read More


Detecting marketplace “fault lines” is the key to building the case for preemptive change. Read the article in the new issue of Harvard Business Review.… Read More


Innosight’s seventh senior executive summit drew leaders of companies ranging from Aetna, Boeing, and Procter & Gamble to MetLife, Wal-Mart and Xerox. Held in our Business Design Lab in August 2015, the discussion focused on tackling three critical questions around overcoming the human dynamics that persistently stand in the way of innovation and change at… Read More


Leaders ascend to their positions by mastering today’s (or even yesterday’s) business. Almost by definition, they don’t have first-hand experience with a disruptive shift in their market when they encounter it. A lack of intuition around the new and different can at best slow progress and at worst lead to serious strategic missteps. What should […]… Read More


From time to time, the basis of competition in an industry shifts so dramatically that shifting with it requires a new long-term vision that calls for the organization to do things it never would have done in the past. The hardest part is connecting long-term goals to near-term actions — especially when those new actions […]… Read More