Why is it so difficult for established companies to pull off the new growth that business model innovation can bring? They don’t understand their current business model well enough to know if it would suit a new opportunity or hinder it, and they don’t know how to build a new model when they need it.… Read More
While growth is a top priority for companies, it can be difficult to create and maintain.… Read More
Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.… Read More
Senior executives have long been frustrated by the disconnection between the plans and strategies they devise and the actual behavior of the managers throughout the company.… Read More
In this Advertising Age piece, Scott Anthony discusses how failing in the right way can actually position a company for success.… Read More
Today there are regular reports about the great things that will come from nanotechnology, energy harvesting, and bioscience. Five years ago, seemingly everyone talked about the promise of home networking, the potential of handheld devices, and the future of digital imaging.… Read More
Today’s competitive advantage may become tomorrow’s albatross unless strategists attune themselves to changes in underlying conditions.… Read More
The authors suggest ways large companies can capitalize on opportunities that normally would not fit in with their processes or values.… Read More
This best-selling book helps managers understand that when dominant companies ignore disruptive innovations because they don’t interest their mainstream customers, they miss the next great wave of industry growth.… Read More