The plunge in oil prices provides an object lesson in strategy under uncertainty—exposing a divide between energy producers with sound strategies and those who built their business on a faulty assumption.… Read More


How much does your company need to invest in innovation? It seems like a simple enough question, but answering it with a degree of rigor often highlights a gap that’s bigger than you think between your future financial targets and your current investments in growth. Identifying this so-called “growth gap” is critical, because the bigger […]… Read More


When investing in new growth businesses, corporate leaders are commonly advised to behave more like venture capitalists. VCs, they’re told, take more of a long-term approach, have a greater degree of risk tolerance, and parcel out their funds in stages to mitigate risk. All of this is right, as far as it goes. But having […]… Read More


“It is simple math,” the strategist said in a tone that sounded suspiciously similar to how I explain things to my six-year-old daughter. “Decreasing churn by a percent — a single percent! — creates tens of millions of dollars of value. A point of market share creates five times that amount. Our growth investments are […]… Read More


One of the first, and most lasting, pieces of career advice I received came from Linda Bush, my first project manager when I was a wee pup working at McKinsey & Company. “Ask a lot of questions,” Linda advised me. “You might think you are being annoying, but it’s the only way you learn. And […]… Read More


Readers in industries where the pace of change has slowed and ambiguity has decreased, please stop reading. This post isn’t for you. Everyone still here? Thought so. An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment […]… Read More