Innovation Lessons from Electric Cars

What will customers expect from electric vehicles? It is a critical question that automobile companies are debating right now. And the way in which companies answer the question carries important lessons for innovators. Nissan believes that customers will use electric vehicles primarily for short trips around town, which mirrors most people’s current car usage. The […]… Read More

Clarifying Innovation for Success

In this Bloomberg BusinessWeek piece, Mark Johnson discusses the importance of distinguishing new-business innovation from core-business innovation when managing innovation initiatives.… Read More

Microsoft and the Innovator’s Paradox

“The Odds Are Increasing That Microsoft’s Business Will Collapse” That’s a pretty good title if you (like Henry Blodget from Silicon Alley Insider, the writer of the article) are trying to grab eyeballs. It also provides a useful introduction to what I call the “Innovator’s Paradox.” Blodget’s article was provocative. He argued that Microsoft is […]… Read More

Fashion Takes a Back Seat to Tech: Non-Tradition Competitors for the Back-to-School Budget

When Innosight speaks about jobs-to-be-done we frequently focus on finding important and unsatisfied jobs that represent market opportunities for a company savvy enough to spot them and develop compelling value propositions and business models to capitalize on them. But a thorough understanding of the jobs-to-be-done of your target consumers can also help companies identify competitive threats that […]… Read More

Seizing the White Space

Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. With this book, you can turn business model innovation into a managed process and a more predictable discipline.… Read More