According to the U.S. Census Bureau, a record 46.2 million Americans are now living below the poverty line, as more and more people fall out of the middle class. For many companies, a shrinking middle class means a shrinking top line, as their traditional consumer base migrates to the lower end of the market. But […]… Read More
In this BusinessWeek piece, Mark Johnson discusses what it means when electric cars cross a key barrier of price-performance.… Read More
Let me make one thing clear. I love entrepreneurs. I admire their creativity, ingenuity, and perseverance. I have stood in their shoes as we built out Innosight’s core business and explored new geographies and offerings. I have also funded many entrepreneurs through our company’s venture investment arm. I am writing today, however, to praise corporate […]… Read More
In The Innovator’s DNA, the authors build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.… Read More
In BusinessWeek, Mark Johnson shares how “strategic pruning” frees up company resources for long-term innovation.… Read More
In this Bloomberg BusinessWeek piece, Mark Johnson discusses how low-end innovators such as TracFone Wireless and Southwest Airlines can stun top-tier players by offering services to consumers who simply need them.… Read More
In this new Harvard Business Review article, Innosight’s Scott D. Anthony and P&G’s Bruce Brown take you inside P&G’s new-growth factory.… Read More
As the price of gasoline chugs toward an all-time high, there’s more incentive than ever to innovate new ways of getting around without the stuff. Given all the grief at the pump, the production of electric vehicles seems to be ramping up at just at the right time. Yet it’s still not clear how widely […]… Read More
One tried-and-true innovation trick is to look for analogies. When you feel like you’re working on an intractable problem, find someone who has already solved the problem, but in a different context. Apply their learning to your situation, and see where it takes you. Let’s practice by using this approach on the act of innovation […]… Read More
Tribeca Film Festival creative director Geoffrey Gilmore with founders Jane Rosenthal and Robert De Niro. I had the chance to attend this year’s Tribeca Film Festival, where Innosight founder Clay Christensen keynoted the annual Disruptive Innovation Awards. The event fit right into the festival’s new ethos, which is about leveraging technology to solve some of […]… Read More