Clayton Christensen’s book How Will You Measure Your Life has turned into a well-deserved best seller. Beyond drawing individual lessons from the book, corporate leaders should turn the central framing question on their organizations — asking how they will measure their company’s lives. The book traces back to Christensen’s 2010 Harvard Business Review article, which […]… Read More


Drawing from his new book, Innosight’s co-founder applies innovation lessons to managing your career and personal life, prompting us to examine our daily decisions and encouraging all of us to think about what is truly important.… Read More


A seminal memory of childhood for many Americans of my age was the arrival of the magazine Highlights for Children every month. The magazine was chock full of goodness, but my favorite part was the Goofus & Gallant cartoon. For those who didn’t have the pleasure of reading the magazine, the cartoon taught life lessons […]… Read More


Not long ago, I was approached by a giant media company that had been on a 15-year tear, but whose growth was starting to slow in the face of competition with digital upstarts. The firm wanted to set up a new “growth engine.” The executive envisioned forming a small team to explore new market spaces.… Read More


Could a brainstorming process that works in the world of corporate innovation be applied to one of the world’s most vexing health challenges? To find out, Innosight hosted an Innovation Summit aimed at overcoming barriers to eradicating super strains of tuberculosis, the world’s second leading infectious disease killer, after HIV/AIDS. Held in conjunction with the […]… Read More


A few weeks ago, I read an article in the Wall Street Journal about people who had opened up their very first investment accounts just to get in on the Facebook IPO. One man they profiled had purchased $10,000 worth of stock, borrowing $5,000 of it from his mother. Clearly, for him, this was a […]… Read More


Here’s a quick quiz for you. Is it easier to get A: 1% of a huge, established market? or B: 100% of a completely new one? If you work for Apple, you might have picked B. But too often when companies embark on innovation projects, they pick A: that is, they start by believing that […]… Read More