Professional services firms are increasingly facing disruptive threats from data analytics solutions. Consider, for example, new pricing analytics software that gives operating companies real-time access to revenue transparency – and no longer requires them to hire a team of management consultants for months to re-crunch their sales data in Excel. Or, take new predictive project […]… Read More
In this MIT Sloan Management Review piece, Innosight authors discuss the importance of how ideas link to action.… Read More
The picture surprised me. It was a week before a big innovation conference in Australia in which I was set to debate the negative side of the question: “Would innovation make the world a better or worse place in 2050?” We’d been asked to wear clothes that represented artifacts from the future. A quick wardrobe […]… Read More
Innosight partner Robyn Bolton discusses corporate comebacks in 2013 in this BusinessWeek piece.… Read More
One of my favorite movies is Alfred Hitchcock’s 1960 masterpiece Psycho, an elegant story with gripping suspense and one of the best twist endings you still will ever see. It’s also one of the absolute worst inspirations for presenting ideas inside companies. This thought crossed my mind (once again) as I listened to a pitch […]… Read More
New products and services have abysmal success rates — as many as 90% fail to gain traction with customers each year. How can you and your team improve these odds? By basing your next innovation on a clear understanding of your customers’ important problems — or their jobs to be done.
Based on Innosight cofounder Clay Christensen’s theory, the jobs-to-be-done framework draws on a simple but profound insight: people don’t really “buy” products or services; they “hire” them to get a job done. In this webinar, Innosight partners will describe this proven approach, best practices, and case examples of its impact.… Read More
The purpose of a business, Peter Drucker famously said, is to create a customer. Yet, rather than creating customers, many innovators create a fantastical piece of what you might call Microsoft fiction. This hit home for me during a recent client project. I was working with a team that had been tasked by the company’s CEO […]… Read More
Innosight’s Hannah Clark Steiman discusses the future of Apple’s new iWatch technology and what it will take for success in the marketplace.… Read More
We arrived at the woman’s home in the early afternoon. Getting to it involved walking down narrow alleys rich with the aroma of food being cooked on an open grill mixed with the stench of sewage and refuse. Young men who clearly had nothing better to do on a Tuesday afternoon eyed us suspiciously. Children […]… Read More
One of the most critical challenges facing growth-seeking executives in large companies is deciding what constraints they should be placing on their organizations’ innovation efforts. Unconstrained efforts of the “let 1,000 flowers bloom” variety feel good, but often lead to diffused progress. On the other hand, incorrectly constrained innovation efforts carry well-documented risks. Companies that set the wrong […]… Read More