If you believe the rumors, Amazon.com is going to enter the mobile phone business this week, with most pundits guessing that a mysterious video suggest that it will release a phone with novel 3-D viewing capabilities. There are obvious reasons for Amazon to be eying the category. The mobile phone industry is massive, with close […]… Read More
After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. Most pundits agreed on what was wrong — a lack of breakthrough innovation since the passing of founder Steve Jobs. But in our view, Apple faces a deeper problem: the industries most susceptible to its unique disruptive formula are […]… Read More
Introducing a new product is essentially an exercise in persuading people to change their behavior. Many companies try to tackle this challenge by making the functional benefits of the new seem so much more compelling than the old. But this approach rarely works. After all, how many of us as children enjoyed eating our vegetables […]… Read More
This is it. You’ve aligned calendars and will have all the right decision-makers in the room. It’s the moment when they either decide to give you resources to begin to turn your innovative idea into reality, or send you back to the drawing board. How will you make your most persuasive case? Inside most companies, […]… Read More
Innosight’s Hannah Clark Steiman discusses the future of big fitness chains as startups begin to disrupt the industry. Originally published in Businessweek. … Read More
Innosight team member Hannah Steiman discusses the future of online grocers in this piece originally published on BusinessWeek.… Read More
Professional services firms are increasingly facing disruptive threats from data analytics solutions. Consider, for example, new pricing analytics software that gives operating companies real-time access to revenue transparency – and no longer requires them to hire a team of management consultants for months to re-crunch their sales data in Excel. Or, take new predictive project […]… Read More
In this MIT Sloan Management Review piece, Innosight authors discuss the importance of how ideas link to action.… Read More
Innosight’s Hannah Clark Steiman discusses the future of Apple’s new iWatch technology and what it will take for success in the marketplace.… Read More
When facing stiff competition, the decision of how to proceed almost always comes down to some variation of the same question: fight or flight? Wal-Mart, Target, Barnes & Noble, Home Depot and the other big box stores were the toughest guys on the block for 30 years. Yet, in 2013, with the continuing maturation of […]… Read More
