In this video, Scott Anthony talks with Harvard Business Review’s Julia Kirby about navigating innovation’s first mile and bringing ideas to life, drawn from his latest book “The First Mile: A Launch Manual For Getting Great Ideas Into the Market.”… Read More
In this Bloomberg Businessweek piece, Scott Anthony draws from his new book “The First Mile” with ways to better test-and-learn in the corporate setting.… Read More
This is it. You’ve aligned calendars and will have all the right decision-makers in the room. It’s the moment when they either decide to give you resources to begin to turn your innovative idea into reality, or send you back to the drawing board. How will you make your most persuasive case? Inside most companies, […]… Read More
Innosight’s Hannah Clark Steiman discusses the future of big fitness chains as startups begin to disrupt the industry. Originally published in Businessweek. … Read More
In this Bloomberg BusinessWeek piece, Innosight principal Alex Slawsby discusses the future of the NFL and the in-stadium experience.… Read More
Innosight team member Hannah Steiman discusses the future of online grocers in this piece originally published on BusinessWeek.… Read More
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review: “Marketing Myopia.” The article castigated companies for losing sight of the essence of their business, setting themselves up for challenges from competitors and, ultimately, for obsolescence. To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question […]… Read More
Professional services firms are increasingly facing disruptive threats from data analytics solutions. Consider, for example, new pricing analytics software that gives operating companies real-time access to revenue transparency – and no longer requires them to hire a team of management consultants for months to re-crunch their sales data in Excel. Or, take new predictive project […]… Read More
In this MIT Sloan Management Review piece, Innosight authors discuss the importance of how ideas link to action.… Read More
New products and services have abysmal success rates — as many as 90% fail to gain traction with customers each year. How can you and your team improve these odds? By basing your next innovation on a clear understanding of your customers’ important problems — or their jobs to be done.
Based on Innosight cofounder Clay Christensen’s theory, the jobs-to-be-done framework draws on a simple but profound insight: people don’t really “buy” products or services; they “hire” them to get a job done. In this webinar, Innosight partners will describe this proven approach, best practices, and case examples of its impact.… Read More