Many Western multinationals expect to find most of their future growth in emerging economies. But the problem, say the authors, is not that these companies can’t create viable offerings but that simply transplanting their domestic business models to the new markets won’t work. … Read More
When I need inspiration solving a tough problem I often turn to FastCo Design or Core 77 to see how clever designers have dreamed up elegant solutions to everyday problems. But since I started raiding the product design world for inspiration several years ago, only a small handful of the thousands of supposedly game-changing designs […]… Read More
What if you made a product and it was perfect? It fulfilled your customers’ desires completely, and they wanted (and were willing to pay for) nothing more? What would happen when you “improved” it? Sometimes, you find out — as Coca-Cola did with New Coke — right away. But far more often, companies overshooting their […]… Read More
I picked up an iPad in late April when I was swinging through the States. The Anthony family has been experimenting with it during the last six weeks in Singapore. I have five reflections on the device: • Magazine companies hoping that the iPad will “save” the industry could be disappointed. I downloaded the Wired […]… Read More
For what seems like forever, Twitter has been the white-hot startup staring at a critical, unanswered question: How will it translate hype, and seemingly never-ending traffic growth, into profits? Yesterday the company announced its intentions to offer corporations the opportunity to sponsor Tweets. So-called “Promoted Tweets” will appear when people search for particular terms. Only […]… Read More
In “The Silver Lining”, Scott Anthony shares insights gleaned from extensive examination of winning companies from a diverse array of industries. In any bust time, you need to pare costs to the bone while also planting and nurturing the seeds needed for tomorrow’s growth. This practical and compelling book—packed with powerful ideas, tools, and examples—positions you to surmount this seemingly impossible challenge.… Read More
Mark Johnson shares how to create greater Impact by understanding the problems your target Is trying to solve.… Read More
Innovation is often top of mind for organizational leaders who are striving to spur the growth of their enterprise. The circumstances that spark this focus typically include a lofty growth target, a high level of shareholder expectations, and recognition that the current product pipeline is not big enough to close the gap between existing forecasts and the goal.… Read More
Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.… Read More
Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.… Read More