Annabel is an Associate at Innosight, where she works with clients to build new business models and innovation capabilities. She is passionate about helping clients see patterns of change and discover strategic opportunities in the midst of disruptive threats. One of her most memorable projects at Innosight was to help a telecom provider develop a new and profitable business model to meaningfully improve the level of education in a developing country – amidst tough conditions in the society, school and home.

Annabel comes from a background in strategy consulting where she worked across the telecom, media and financial services sectors, serving clients across China and Southeast Asia. She also pioneered a pro-bono consulting group for non-profits whilst studying in university, leveraging the skills of working professionals and the passion and time of university students to deliver impact for non-profits in Singapore. Annabel graduated from Singapore Management University with a double degree in Business Management and Social Sciences.

In her free time, Annabel likes to play the piano, improve her Hungarian language skills or play team sports. She has also recently started mountain climbing, scaling two of the highest (and allegedly most beautiful) peaks in Southeast Asia, and is excited to discover more.