Freddy is a Manager at Innosight. Prior to Innosight, he was a postdoctoral research associate at Purdue University. In this role, Freddy worked with the R&D department of a Fortune 100 consumer goods corporation, exploring the application of concepts pioneered in his doctoral work related to high-impact innovations and innovative thinking.

During his tenure at Purdue, Freddy published multiple peer-reviewed articles on topics related to innovation, technology, design thinking, and entrepreneurship in an array of management, engineering, and engineering education venues. He also collaborated closely with a broad spectrum of organizations; for instance, he led and taught in an array of outreach, recruitment, and retention efforts for the Minority Engineering Program, co-founded TEDxPurdueU, and worked with the Burton D. Morgan Center for Entrepreneurship on initiatives related to bi-national research and entrepreneurial ecosystems. Freddy also has construction industry experience, and has worked as a project engineer for DPR Construction and in multiple affordable housing and residential projects in Mexico.

Freddy holds a Ph.D. from Purdue’s College of Engineering with an emphasis on innovation and design, as well as an MBA and a Master’s of Science in Civil Engineering, also from Purdue. He also holds a Bachelor’s in Civil Engineering from the Universidad Autonoma de Yucatan in Mexico.





Aerial view of a massive highway intersection in Los Angeles“How Automotive Companies Can Master Customer-Driven Innovation”

Innosight, June 2021



rd cover_130“Can You Say What Your R&D Strategy Is?”
Innosight, 2019