Adrian is an Analyst at Innosight where he works with clients to develop growth strategies and build new ventures. He is particularly interested in consumer behavior; while at university he has conducted research on the bound rationality of decision makers. He is therefore especially excited to identify new growth opportunities through the customer needs-based Innosight frameworks.

Prior to joining Innosight, Adrian worked in consulting in Germany and gathered experience in pricing and product portfolio development.

Adrian received his MSc in International Management from the London School of Economics. Previously, he completed his BSc in Business Administration at the Frankfurt School of Finance & Management. Through exchange programs he spent a semester each at Harvard College and in the MBA program of the University of Chicago’s Booth School of Business.