Mark Johnson is co-founder and Senior Partner of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore and Switzerland, which he co-founded with Harvard Business School professor Clayton M. Christensen. He has been a strategic advisor to both Global 1000 and start-up companies in a wide range of industries—including automotive, health care, aerospace/defense, enterprise IT, energy, and consumer packaged goods. He has advised Singapore’s government on innovation and entrepreneurship.
Mark’s most recent work has focused on helping companies envision and create new growth, manage transformation, and achieve renewal through business model innovation, and he is a frequent writer and speaker on these topics.
He is the coauthor of the new book Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth (April, 2020), a manifesto for “Future Back” thinking and a hands-on guide to long-term planning, strategy development, and execution within established organizations. He is also the author of the book Reinvent Your Business Model: How to Seize the White Space for Transformative Growth (July, 2018) and coauthor of Dual Transformation: How to Reposition Today’s Business While Creating the Future (April, 2017). He is also the author of the best-selling book Seizing the White Space: Business Model Innovation for Growth and Renewal and coauthor of the McKinsey award-winning Harvard Business Review article, “Reinventing Your Business Model.” In addition, Mark has published articles in the Wall Street Journal, Sloan Management Review, BusinessWeek, Advertising Age, and National Defense.
Prior to co-founding Innosight, Mark was a consultant at Booz Allen Hamilton, where he advised clients on managing innovation and implementing comprehensive change programs. Before that, he served as a nuclear power-trained surface warfare officer in the U.S. Navy.
Mark received an MBA from Harvard Business School, a master’s degree in civil engineering and engineering mechanics from Columbia University, and a bachelor’s degree with distinction in aerospace engineering from the United States Naval Academy.
Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.
“Digital Growth Depends More on Business Models than Technology”
Harvard Business Review, 2018
Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
Harvard Business Review Press, June 2018
Dual Transformation: How to Reposition Today’s Business While Creating the Future
Harvard Business Review Press, April 2017
Seizing the White Space: Business Model Innovation for Growth and Renewal
Harvard Business School Press, February 2010
“New Business Models in Emerging Markets”
Harvard Business Review, January-February 2011
“How to Jump Start the Clean Tech Economy”
Harvard Business Review, November 2009
“Reinventing Your Business Model”
Harvard Business Review, December 2008
“Leaders, Do You Have a Clear Vision for the Post-Crisis Future?”
Harvard Business Review, April 2020