Robyn is a Partner at Innosight, where she leads the firm’s Consumer & Retail practice and is a key advisor and thought leader to companies seeking to transform into customer-centric organizations. She has worked extensively with senior-level executives at Procter & Gamble, Kraft, Medtronic, Johnson & Johnsons, and other leading CPG, apparel, retail, and consumer healthcare companies to develop long-term growth strategies, design organizational structures and capabilities to support innovation, and build new multi-million dollar businesses.
Her articles on innovation have appeared in: Fast Company, Bloomberg BusinessWeek, and Harvard Business Review Online and her perspective on innovation and market dynamics have been featured in The New York Times and NPR’s Marketplace.
Robyn also has extensive operating experience, having spent 5 years in brand management at Procter & Gamble working on brand, product, and retail innovation. In her various roles at P&G, she led the North American launch of Swiffer; helped create, develop, and launch Swiffer WetJet; and managed the marketing and strategy for P&G’s multi-billion dollar fabric/home/family care business at WalMart. Immediately prior to joining Innosight, Robyn worked for The Boston Consulting Group (BCG) in both Boston, MA and Copenhagen, Denmark.
Robyn received an MBA from Harvard Business School and a BS in Marketing cum laude with University Honors from Miami University in Oxford, OH. She lives with her husband in Watertown, MA.
Phantom Markets: A Lesson From Kellogg’s Mistaken Venture, Harvard Business Review
5 New Rules For A Winning Brand, Fast Company
Are You Targeting a Phantom Market?, Harvard Business Review