Capabilities
Capabilities
Overview
Build New Businesses
Growth Strategy
Innovation Strategy
People & Organization
Transformation
Industries
Industries
Consumer and Retail Solutions
Financial Services
Healthcare
Industrial & Technology Solutions
Life Sciences & Medtech
Media & Telecom
Client Impact
Client Impact
All Stories
Dow
Regional Utility Co.
Global Airline Co.
Convenience Chain
Tech Co.
Medtech Co.
Academic Health System
Experian
Industrial Co.
Leadership Agenda
Leadership Agenda
Overview
Business Model Innovation
Creating the Customer-Centric Organization Using Jobs to Be Done
High-Performance Innovation
Long-Term Innovation
Navigating Disruptive Innovation
Seizing the AI Opportunity
Insights
Careers
Careers
Overview
Innosight Life
Meet Our Consultants
Your Future at Innosight
Who We Seek
Our Locations
Apply to Join our Team
Our Alumni
About Us
About Us
Innovation Consulting
Our Values
Our Team
Our Locations
News & Events
Search for:
Disruption Is Not about Slaying Giants but about Serving New Customers
Wall Street Journal | January 23, 2015
Disruption Is Not about Slaying Giants but about Serving New Customers
Innosight's Mark Johnson dispels myths of disruption in this Wall Street Journal blog.
