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In practice, many financial institutions face three common barriers to creating innovative products and services that break through in a crowded market and achieve broad adoption. In this on-demand webcast, Innosight’s Matt McGrath and Alasdair Trotter will dive into three common barriers to innovation success and share three tools to visualize and address these barriers. They explore how:
- To visualize the opportunity space by examining customers’ jobs to be done and circumstances
- To bring focus to your innovation priorities by defining the who, what, and how of your opportunities
- To differentiate your products from competitors by understanding how your customers define quality
Matt McGrath is an Associate Partner at Innosight. email@example.com
Alasdair Trotter is a Partner at Innosight. firstname.lastname@example.org