Watch the webcast on-demand and download the presentation
Download a copy of the presentation.
Business leaders increasingly say that customer-centricity is a strategic priority for their organizations, yet they struggle to define what it means, much less how to operationalize it. This lack of shared understanding can sidetrack even well-funded and well-organized initiatives.
In this on-demand webcast, Innosight’s Pontus Siren and Shari Parvarandeh explore key steps companies can take to create a strong foundation for building and scaling an organizational-wide capability. They explore:
- The importance of developing a common language around customer centricity
- How focusing on customer “jobs to be done” can provide a powerful lens for understanding your customers
- Why your customers’ jobs to be done (not your customers!) are at the heart of the customer-company relationship
- How the jobs framework can help you anticipate where value will migrate and then focus your innovation to address “under-solved” customer jobs