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For more on this topic, read “Leading Your Organization Towards a Sustainable Future.”
- Defining a Common Language: Establish a clear, organization-wide understanding of sustainable development, with categories of activities based on strategic intent and impact.
- Developing Enablers: Set measurable sustainability targets, assign responsibility to senior leaders, and embed sustainability into management processes and company culture.
- Launching Demonstration Projects: Start small with several sustainable initiatives, celebrating successes and pivoting from those that don’t.
- Leadership Focus: Shift leadership’s focus toward sustainability as a driver of growth and long-term success, not just as a series of trade-offs.
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