WELCOME TO THE FIRST MILE
The first mile of innovation – that critical stretch when your idea moves from concept to the real world, where it will fly or fail. This is your guide through that perilous but promising terrain. Scott D. Anthony, managing partner of Innosight, shows how to navigate the uncertainty, learn from creative experimentation, and increase the odds of your new venture’s success.
"The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago."
Aaron LevieCofounder and CEO, Box
Inc. magazine's 2013 Entrepreneur of the Year
"I like this book a lot. Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes discussed in this book that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will."
Clayton M. ChristensenKim B. Clark Professor of Business Administration, Harvard Business School
Author, The Innovator's Dilemma