“50 Best Business Books of the Last Five Years”-Todd Sattersten, 2013

Business model innovation is the key to unlocking transformational growth—but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook.seizing the white space

Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown.

Download the Executive Summary.  

Business model innovators have reshaped entire sectors—including retail, aviation, and media—and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.

Certain archetypal business models lend themselves well to problems that lie at different points on the problem-solving continuum. Download the business model archetypes

One way to help jumpstart your creative juices is to think by analogy – to consider how the model for an existing business in another industry might be applied to your context. Download the business model analogies

Read the Foreword by A.G. Lafley>  

More than half of the twenty-six companies founded since 1984 that have entered the Fortune 500 between 1997 and 2007 did so through business model innovation. Download the list of companies

Waves of enabling technologies over the last two centuries have spawned new industries that require new business models and have often made obsolete the earlier technologies and associated business models. Download a history of technical revolutions

Mark W. Johnson

Mark Johnson is a co-founder and Senior Partner of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore and Switzerland, which he co-founded with Harvard Business School professor Clayton M. Christensen. He has consulted to the Global 1000 and start-up companies in a wide range of industries—including health care, aerospace/defense, enterprise IT, energy, automotive, and consumer packaged goods—and has advised Singapore’s government on innovation and entrepreneurship.