Read our series of insights and perspectives on growth and transformation from Innosight’s 2017 CEO Summits.

Chapter Two

Dual Transformation In Action: Reinventing Today While Creating Tomorrow

October 2017

Download Chapter Two of our CEO Summit Report  

At Innosight’s 2017 CEO Summits in Boston and London, senior leaders from across industries gathered to share experiences about the challenge of creating new growth in times of rapid disruptive change.

“The gales of creative destruction have never blown more fiercely,” said Innosight managing partner Scott D. Anthony. That doesn’t mean that leaders need to abandon what has made them successful. Rather, the accelerating pace of change calls for taking a systematic approach to innovating products, services and business models.

But instead of a monolithic approach to change, we explored how “dual transformation” enables companies to pursue core and new growth simultaneously, ensuring both efforts get the resources they need to thrive.

Download Chapter Two (of Three) to see how leaders are putting dual transformation into action.
Chapter One

The New Game Begins Before the Old One Ends

The most successful organizations are the ones most resistant to change. Leaders lack incentives to invest in innovation that won’t pay off within three to five years. In the absence of a clear and present crisis, leadership teams often cannot reach consensus on whether to do anything new and different.

Download Chapter One of our CEO Summit Report  

These dilemmas of leadership can be formidable stumbling blocks for incumbents. At Innosight’s ninth annual set of CEO Summits, a select group of senior executives came together to tackle these and other central challenges. Over the course of one-day events in Boston and London, they discussed the theory and practice of transformation by sharing their setbacks and breakthroughs.

“The new game begins before the old one ends,” said Harvard Business School Professor and Innosight cofounder Clay Christensen, one of the summit leaders. “The new game begins even before you can tell anything is wrong in the old one.”

Download Chapter One (of Three) of Our CEO Summit Report.

Creating A Vision for The Future

Doug Shapiro of Turner Broadcasting talks about Dual Transformation in action


Pharma chief Joaquin Duato talks about both Transformation A & B

How Disruption Theory Can Help Forecast the Future

Clay Christensen applies his theory to computing and transportation

The Three Moments of Crisis Every Organization Will Face

Clark Gilbert talks about how to face the inevitable points of tension