It’s one of the most common laments I hear from executives.  “No sooner do I stabilize one

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part of my organization when some unexpected crisis or challenge upends another.” The reality of constant, disruptive change as a way of life has many executives wringing their hands for ways to more than just cope, but thrive. Is there a way for leaders to capitalize on being established companies with the advantage of scale when smaller upstarts are perpetually nipping at their heels?  How does a leader change today’s business while preparing for tomorrow?

We spoke with Scott Anthony, Managing Partner of the acclaimed firm Innosight and co-author of Dual Transformation: How to Reposition Today’s Business While Creating the Future. His research confirms that indeed, for leaders to thrive in today’s constantly disruptive way of life, they must be transforming today’s and tomorrow’s businesses. (You can also see a comprehensive video interview with Scott at our upcoming virtual summit Leading Through Turbulence.)