Joseph Schumpeter’s “gale of creative destruction” has never blown more fiercely. Emerging technologies such as additive manufacturing and new business models such as asset-sharing platforms threaten to disrupt market leaders and reconfigure existing value chains. Innosight’s research projects that 50% of the S&P 500 will fall off the vaunted index in the next decade.
What if leaders could tap into the underlying forces behind these kinds of changes to power new waves of growth for their companies?
Dual Transformation lays out an approach to reposition today’s business to maximize its resilience while at the same time creating tomorrow’s new growth engine. By leveraging difficult-to-replicate assets and capabilities, companies can create transformative new business models and gain advantage.
Download the illustrated quick guide to Dual Transformation
About the Authors
Scott Anthony is the managing partner of the innovation and growth consulting firm Innosight.
Clark Gilbert is the president of BYU-Idaho and the former CEO of Deseret News Publishing and Deseret Digital Media.
“I have long puzzled over how existing companies can address the dilemmas of disruption. Dual Transformation provides the answer.”
Harvard Business School Professor
the idea in 60 Seconds
More Author Videos
Hear the authors speak about Dual Transformation
Citrix Conference Center, Santa Clara, California | July 27, 2017
New ways of thinking and levels of agility are implicated for everything from leadership, to workforce and culture development, to business models, processes, and tools. Come and hear what’s top of mind for the year ahead from Mark Johnson and other experts, who live and breathe transformation as a way of business life.
Sofitel Melbourne on Collins, Australia | November 13, 2017
Don’t miss Innosight’s Scott Anthony at Creative Innovation 2017 Asia Pacific conference where he is a featured speaker. This year’s event will focus on Human Intelligence 2.0 and thriving in the age of acceleration. November 13-15, Sofitel Melbourne on Collins, Australia
in the news
July 13, 2017
Scott D. Anthony discusses why Apple’s success can be traced to Steve Jobs. “Apple has never been afraid of being overly constrained by yesterday. Good leaders can say goodbye to irrevocably declining business models and say hello to new things, to be competitive in the long run.”
JUNE 27, 2017
In this Reshaped podcast episode, Scott Anthony shares with Steven Chaparro his definition for transformation, the mindsets required to lead dual transformation, and how leaders will not only see transformation in their companies but in their own lives as well.
June 14, 2017
Fundamentally, when disruption is on the horizon, businesses need to reimagine who you are and what you do to offer value. Read Scott Anthony’s interview with Chief Executive magazine.
May 24, 2017
Forbes contributor Steve Denning asks Scott Anthony “Why are you even bothering to save these big firms that are struggling with disruptive innovation? Why not just let them die?”
May 24, 2017
Business leaders shouldn’t wait for action from policymakers in Washington, London, Brussels, or Beijing. Rather, they can use innovation to generate growth and create an employment engine.
APRIL 30, 2017
Forbes contributor Roger Trapp discusses how Dual Transformation can help established organizations and executives respond to a disruptive shock in their market.
April 24, 2017
How to prepare your business for disruption. In this clip, Scott describes how underlying institutional curiosity was an innovative requirement in the development of Viagra.
April 19, 2017
Companies at the Top of Their Game May Already Be Obsolete: Coming Waves of Disruption Will Threaten The Biggest, “Safest” Market Leaders
Radical Transformation May Be the Only Way to Save Some of Today’s Most Successful Enterprises, Says New Book “Dual Transformation: How To Reposition Today’s Business While Creating The Future”
April 13, 2017
Scott Anthony discusses why established corporations should be better at handling disruptive threats. He lays out a practical approach to transform a company’s existing business while creating future business.
march 29, 2017
Radical Change Is Coming to an Industry Near You — And It May Kill Off the Companies at the Top of Their Game
March 9, 2017
The Onus Is on Business Leaders: The Way To Create Jobs? Create Entirely New Markets While Expanding Existing Markets, a Two-Part Business Transformation
January 31, 2017
Innosight’s new book, Dual Transformation, joins Forbes’s list of new and helpful books on technology, transformation, and the human and business challenges faced by creative leaders.