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Joseph Schumpeter’s “gale of creative destruction” has never blown more fiercely. Emerging technologies such as additive manufacturing and new business models such as asset-sharing platforms threaten to disrupt market leaders and reconfigure existing value chains. Innosight’s research projects that 50% of the S&P 500 will fall off the vaunted index in the next decade.

What if leaders could tap into the underlying forces behind these kinds of changes to power new waves of growth for their companies?

Dual Transformation lays out an approach to reposition today’s business to maximize its resilience while at the same time creating tomorrow’s new growth engine. By leveraging difficult-to-replicate assets and capabilities, companies can create transformative new business models and gain advantage. 

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Blending case studies from organizations such as Adobe and Aetna, first-hand reflections from leaders like Ford CEO Mark Fields, and behind-the-scenes insight from the authors’ own experiences, Dual Transformation will guide executives through the journey of becoming the next version of themselves, allowing them to own the future, rather than be disrupted by it.

Coming in 2017




Scott D. Anthony is the managing partner of the innovation and growth consulting firm Innosight.



Clark Gilbert is the president of BYU-Idaho and the former CEO of Deseret News Publishing and Deseret Digital Media.



Mark W. Johnson is a cofounder and senior partner at Innosight.