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Joseph Schumpeter’s “gale of creative destruction” has never blown more fiercely. Emerging technologies such as additive manufacturing and new business models such as asset-sharing platforms threaten to disrupt market leaders and reconfigure existing value chains. Innosight’s research projects that 50% of the S&P 500 will fall off the vaunted index in the next decade.

What if leaders could tap into the underlying forces behind these kinds of changes to power new waves of growth for their companies?

Dual Transformation lays out an approach to reposition today’s business to maximize its resilience while at the same time creating tomorrow’s new growth engine. By leveraging difficult-to-replicate assets and capabilities, companies can create transformative new business models and gain advantage.

Download the illustrated quick guide to Dual Transformation  

Blending case studies from organizations such as Adobe and Aetna, first-hand  reflections from leaders like Ford CEO Mark Fields, and behind-the-scenes insight from the authors’ own experiences, Dual Transformation will guide executives through the journey of becoming the next version of themselves, allowing them to own the future, rather than be disrupted by it.

About the Authors

Scott Anthony is the managing partner of the innovation and growth consulting firm Innosight.

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@ScottDAnthony

 

dnews ClarkGilbertClark Gilbert is the president of BYU-Idaho and the former CEO of Deseret News Publishing and Deseret Digital Media.

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@ClarkGilbert

Mark Johnson - 400x400Mark Johnson is a cofounder and senior partner at Innosight.

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@Mark_W_Johnson

THE IDEA IN 60 SECONDS

“I have long puzzled over how existing companies can address the dilemmas of disruption. Dual Transformation provides the answer.”

—CLAYTON CHRISTENSEN
Harvard Business School Professor

 WATCH OUR EXPLAINER VIDEO

 

 

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Upcoming events

Hear the authors speak about Dual Transformation

oracleORACLE OPENWORLD 2017

San Francisco, California | October 1-5, 2017
Catch Innosight’s Scott Anthony discussing dual transformation at Oracle OpenWorld, October 2 in San Francisco.

In this webinar, Scott Anthony will share his thoughts on the meaning and implications of disruptive innovation, how to ensure the right people are in place to achieve disruptive innovation, and how to promote a culture that supports disruptive innovation.

Creative Innovation 2017CREATIVE INNOVATION 2017 ASIA PACIFIC

Sofitel Melbourne on Collins, Australia | November 13-15, 2017
Don’t miss Innosight’s Scott Anthony at Creative Innovation 2017 Asia Pacific conference where he is a featured speaker. This year’s event will focus on Human Intelligence 2.0 and thriving in the age of acceleration.

in the news

July 13, 2017

The No. 1 reason Apple has been so successful can be traced to Steve Jobs

Scott D. Anthony discusses why Apple’s success can be traced to Steve Jobs. “Apple has never been afraid of being overly constrained by yesterday. Good leaders can say goodbye to irrevocably declining business models and say hello to new things, to be competitive in the long run.”

JUNE 27, 2017

S1 E3: HOW DUAL TRANSFORMATION REPOSITIONS TODAY & CREATES THE FUTURE

In this Reshaped podcast episode, Scott Anthony shares with Steven Chaparro his definition for transformation, the mindsets required to lead dual transformation, and how leaders will not only see transformation in their companies but in their own lives as well. 

June 14, 2017

Why a “Dual” Transformation Model is Needed for Future Growth

Fundamentally, when disruption is on the horizon, businesses need to reimagine who you are and what you do to offer value. Read Scott Anthony’s interview with Chief Executive magazine. 

May 24, 2017

How To Fix Christensen’s Spinoff Theory For Responding To Disruptive Innovation

Forbes contributor Steve Denning asks Scott Anthony “Why are you even bothering to save these big firms that are struggling with disruptive innovation? Why not just let them die?”

May 24, 2017

BUSINESS LEADERS DRIVE JOB GROWTH, NOT POLICYMAKERS

Business leaders shouldn’t wait for action from policymakers in Washington, London, Brussels, or Beijing. Rather, they can use innovation to generate growth and create an employment engine.

APRIL 30, 2017

Forbes: how incumbent Businesses can see off upstarts

Forbes contributor Roger Trapp discusses how Dual Transformation can help established organizations and executives respond to a disruptive shock in their market. 

April 24, 2017

SCOTT ANTHONY WITH WHARTON RADIO’S INNOVATION NAVIGATION

How to prepare your business for disruption. In this clip, Scott describes how underlying institutional curiosity was an innovative requirement in the development of Viagra.

April 19, 2017

Companies at the Top of Their Game May Already Be Obsolete: Coming Waves of Disruption Will Threaten The Biggest, “Safest” Market Leaders

Radical Transformation May Be the Only Way to Save Some of Today’s Most Successful Enterprises, Says New Book “Dual Transformation: How To Reposition Today’s Business While Creating The Future”

April 13, 2017

HBR IDeACAST: To Reinvent Your Firm, Do Two Things at the Same Time

Scott Anthony discusses why established corporations should be better at handling disruptive threats. He lays out a practical approach to transform a company’s existing business while creating future business.

march 29, 2017

RADICAL CHANGE IS COMING TO AN INDUSTRY NEAR YOU

Radical Change Is Coming to an Industry Near You — And It May Kill Off the Companies at the Top of Their Game

March 9, 2017

JOB CREATION REQUIRES MORE THAN JUST “PRO-GROWTH” POLICIES LIKE TAX AND REGULATORY REFORM

The Onus Is on Business Leaders: The Way To Create Jobs? Create Entirely New Markets While Expanding Existing Markets, a Two-Part Business Transformation

January 31, 2017

FORBES: TOP 17 CREATIVE LEADERSHIP BOOKS FOR 2017

Innosight’s new book, Dual Transformation, joins Forbes’s list of new and helpful books on technology, transformation, and the human and business challenges faced by creative leaders. 

Tools & Templates

Download the following tools and templates to help guide your transformation

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