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What if leaders could tap into the underlying forces behind these kinds of changes to power new waves of growth for their companies?
Dual Transformation lays out an approach to reposition today’s business to maximize its resilience while at the same time creating tomorrow’s new growth engine. By leveraging difficult-to-replicate assets and capabilities, companies can create transformative new business models and gain advantage.
Learn about transformation leadership immersion in our new animated video.
About the Authors
Scott Anthony is a senior partner at Innosight.
Clark Gilbert is the president of BYU-Idaho and the former CEO of Deseret News Publishing and Deseret Digital Media.
Mark Johnson is a cofounder and senior partner at Innosight.
THE IDEA IN 60 SECONDS
“I have long puzzled over how existing companies can address the dilemmas of disruption. Dual Transformation provides the answer.”
Harvard Business School Professor
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in the news
November 13, 2018
Future Squared with Steve Glaveski – Helping You Navigate a Brave New World
Senior Partner Scott Anthony speaks about transforming companies and Dual Transformation in this Future Squared podcast.
October 2, 2018
B&T Australia: The Ultimate Pivot: What It Is & How It Can Supercharge Your Business’ Digital Transformation
Senior Partner Scott Anthony’s dual transformation approach is mentioned in this B&T Australia piece.
August 25, 2018
Forbes: How The CFO As A Futurist Will Define The Shape Of Finance To Come
Innosight research on the S&P churn rate and decreased business longevity is featured in this Forbes piece.
July 12, 2018
Dev Pro Journal: 5 Great Books to Help You Grow Your Business
Dual Transformation was included in Dev Pro Journal’s list of 5 great books to help grow your business.
June 8, 2018
How Huron and Innosight Are Using the Dual Transformation Strategy to Innovate in Higher Education
In this EdTechTimes podcast, Innosight senior partner Dave Duncan and Huron’s Peter Stokes share thoughts on transformation in higher ed.
December 4, 2017
TODAY’s MANAGER: EnabLing Experimentation
In Today’s Manager, Scott Anthony shares four ways leaders can enable experimentation within their organization.
NOVEMBER 14, 2017
THINKERS50: InnoSIGHT LEADER WINS INNOVATION AWARD
Congratulations to Innosight managing partner Scott Anthony for winning the bi-annual Thinkers 50 Innovation Award and for making the 2017 rankings along with Innosight co-founder Clay Christensen.
November 1, 2017
Business Book SummarIES: DUAL TRANSFORMATION
Business Book Summaries covers Dual Transformation: How to Reposition Today’s Business While Creating the Future. Read on for a book overview.
July 13, 2017
CNBC: The No. 1 reason Apple has been so successful can be traced to Steve Jobs
Scott D. Anthony discusses why Apple’s success can be traced to Steve Jobs. “Apple has never been afraid of being overly constrained by yesterday. Good leaders can say goodbye to irrevocably declining business models and say hello to new things, to be competitive in the long run.”
JUNE 27, 2017
RESHAPED: HOW DUAL TRANSFORMATION REPOSITIONS TODAY & CREATES THE FUTURE
In this Reshaped podcast episode, Scott Anthony shares with Steven Chaparro his definition for transformation, the mindsets required to lead dual transformation, and how leaders will not only see transformation in their companies but in their own lives as well.
June 14, 2017
CHIEF EXECUTIVE: Why a “Dual” Transformation Model is Needed for Future Growth
Fundamentally, when disruption is on the horizon, businesses need to reimagine who you are and what you do to offer value. Read Scott Anthony’s interview with Chief Executive Magazine.
May 24, 2017
FORBES: How To Fix Christensen’s Spinoff Theory For Responding To Disruptive Innovation
Forbes contributor Steve Denning asks Scott Anthony “Why are you even bothering to save these big firms that are struggling with disruptive innovation? Why not just let them die?”
May 24, 2017
The HILL: BUSINESS LEADERS DRIVE JOB GROWTH, NOT POLICYMAKERS
Business leaders shouldn’t wait for action from policymakers in Washington, London, Brussels, or Beijing. Rather, they can use innovation to generate growth and create an employment engine.
APRIL 30, 2017
Forbes: how incumbent Businesses can see off upstarts
Forbes contributor Roger Trapp discusses how Dual Transformation can help established organizations and executives respond to a disruptive shock in their market.
April 19, 2017
Companies at the Top of Their Game May Already Be Obsolete: Coming Waves of Disruption Will Threaten The Biggest, “Safest” Market Leaders
Radical transformation may be the only way to save some of today’s most successful enterprises, says new book Dual Transformation: How To Reposition Today’s Business While Creating The Future.
April 13, 2017
HBR IDeACAST: To Reinvent Your Firm, Do Two Things at the Same Time
Scott Anthony discusses why established corporations should be better at handling disruptive threats. He lays out a practical approach to transform a company’s existing business while creating future business.
march 29, 2017
RADICAL CHANGE IS COMING TO AN INDUSTRY NEAR YOU
Radical change is coming to an industry near you — and it may kill off the companies at the top of their game.
March 9, 2017
JOB CREATION REQUIRES MORE THAN JUST “PRO-GROWTH” POLICIES LIKE TAX AND REGULATORY REFORM
The onus is on business leaders: the way to create jobs? create entirely new markets while expanding existing markets, a two-part business transformation.
January 31, 2017
FORBES: TOP 17 CREATIVE LEADERSHIP BOOKS FOR 2017
Innosight’s new book, Dual Transformation, joins Forbes’s list of new and helpful books on technology, transformation, and the human and business challenges faced by creative leaders.
Tools & Templates
Download the following tools and templates to help guide your transformation
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