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DualTransformation 265

Joseph Schumpeter’s “gale of creative destruction” has never blown more fiercely. Emerging technologies such as additive manufacturing and new business models such as asset-sharing platforms threaten to disrupt market leaders and reconfigure existing value chains. Innosight’s research projects that 50% of the S&P 500 will fall off the vaunted index in the next decade.

What if leaders could tap into the underlying forces behind these kinds of changes to power new waves of growth for their companies?

Dual Transformation lays out an approach to reposition today’s business to maximize its resilience while at the same time creating tomorrow’s new growth engine. By leveraging difficult-to-replicate assets and capabilities, companies can create transformative new business models and gain advantage.

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Blending case studies from organizations such as Adobe and Aetna, first-hand  reflections from leaders like Ford CEO Mark Fields, and behind-the-scenes insight from the authors’ own experiences, Dual Transformation will guide executives through the journey of becoming the next version of themselves, allowing them to own the future, rather than be disrupted by it.

About the Authors

Scott Anthony - 400x400Scott Anthony is the managing partner of the innovation and growth consulting firm Innosight.

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@ScottDAnthony

 

dnews ClarkGilbertClark Gilbert is the president of BYU-Idaho and the former CEO of Deseret News Publishing and Deseret Digital Media.

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@ClarkGilbert

Mark Johnson - 400x400Mark Johnson is a cofounder and senior partner at Innosight.

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@Mark_W_Johnson

“I have long puzzled over how existing companies can address the dilemmas of disruption. Dual Transformation provides the answer.”

—CLAYTON CHRISTENSEN
Harvard Business School Professor

 the idea in 60 Seconds

 

 

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in the news

April 24, 2017

SCOTT ANTHONY WITH WHARTON RADIO’S INNOVATION NAVIGATION

How to prepare your business for disruption. In this clip, Scott describes how underlying institutional curiosity was an innovative requirement in the development of Viagra.

April 19, 2017

Companies at the Top of Their Game May Already Be Obsolete: Coming Waves of Disruption Will Threaten The Biggest, “Safest” Market Leaders

Radical Transformation May Be the Only Way to Save Some of Today’s Most Successful Enterprises, Says New Book “Dual Transformation: How To Reposition Today’s Business While Creating The Future”

April 13, 2017

HBR IDeACAST: To Reinvent Your Firm, Do Two Things at the Same Time

Scott Anthony discusses why established corporations should be better at handling disruptive threats. He lays out a practical approach to transform a company’s existing business while creating future business.

march 29, 2017

RADICAL CHANGE IS COMING TO AN INDUSTRY NEAR YOU

Radical Change Is Coming to an Industry Near You — And It May Kill Off the Companies at the Top of Their Game

March 9, 2017

JOB CREATION REQUIRES MORE THAN JUST “PRO-GROWTH” POLICIES LIKE TAX AND REGULATORY REFORM

The Onus Is on Business Leaders: The Way To Create Jobs? Create Entirely New Markets While Expanding Existing Markets, a Two-Part Business Transformation

January 31, 2017

FORBES TOP 17 CREATIVE LEADERSHIP BOOKS FOR 2017

Innosight’s new book, Dual Transformation, joins Forbes’s list of new and helpful books on technology, transformation, and the human and business challenges faced by creative leaders. 

Tools & Templates

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