Watch: Dispelling the Myths of Customer-Centricity
In their I-Talk session, Scott D. Anthony and Claudia Pardo introduced the concept of “jobs to be done” as a way to organize a business from the perspective of what really matters to consumers. When implemented properly, the jobs framework can help organizations truly align around the consumer, better understand their choices and behaviors, and identify opportunities for innovation.
Featured Content
The Consumer Goods Forum Global Summit Wrap-up: Driving Responsible Growth in Consumer Goods
More than 700 consumer goods industry leaders shared insights over three days about the challenges that suppliers, brands, and retailers face in pursuing responsible growth. We found that growth strategy and innovation were top of mind and synthesized three key takeaways. Download our summary of The Consumer Goods Forum Global Summit.
Moving Faster than Disruption in Consumer Staples
Drawing on extensive research, we’ve identified seven consumer staples companies that stand apart from the rest in their ability to navigate the unique headwinds and changes in the industry. Read the report.
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2021 Corporate Longevity Report
Our 2021 Corporate Longevity Forecast explores innovation during the COVID pandemic and the disruptive forces that making their way through fast-growing “hybrid industries” like digital healthcare, retail-tainment, and e-mobility. Read the report.
How P&G Tripled Its Innovation Success Rate
In this Harvard Business Review article, Innosight’s Scott D. Anthony and P&G’s Bruce Brown take you inside how P&G built a successful growth factory and boost the success rate of its innovation projects. Read the article.
Know Your Customers’ “Jobs to Be Done”
Firms have never known more about their customers, but their processes remain hit-or-miss. Find out why in our Harvard Business Review article.
The Post-COVID-19 Consumer: What Habits Will — and Won’t — Stick?
Understanding how recent shifts in consumer behavior will play out longer term will better position companies for growth in the recovery. Read our executive briefing.
Five Questions Food & Beverage Companies Should Ask to Unlock Growth in Health and Wellness
Health and wellness represent a growing opportunity for food and beverage companies. To successfully compete, they will need to shift their focus from categories or products to their health-conscious consumers’ “jobs to be done.” Read our executive briefing.
Building Customer-Centric B2B Companies With Jobs to Be Done
B2B companies face unique challenges in understanding changing customer needs and behaviors. By following five principles, they can widen the aperture of potential opportunities for innovation and navigate disruptive change. Read our executive briefing.