Like aviators, experienced innovators use checklists. It’s how they make sure they haven’t left out any 
critical steps when assessing new ideas. This approach, described in our recent HBR article, also helps company strategists and innovation leaders evaluate investments and advise new-growth teams in a disciplined way.
We’ve created this brief interactive checklist to help you vet the possibilities in your innovation pipeline. Think of a project proposal you’re considering, and answer the questions below to determine whether it’s worth pursuing.