In this BusinessWeek piece, Mark Johnson discusses what it means when electric cars cross a key barrier of price-performance.… Read More
In BusinessWeek, Mark Johnson shares how “strategic pruning” frees up company resources for long-term innovation.… Read More
In this Bloomberg BusinessWeek piece, Mark Johnson discusses how low-end innovators such as TracFone Wireless and Southwest Airlines can stun top-tier players by offering services to consumers who simply need them.… Read More
As the price of gasoline chugs toward an all-time high, there’s more incentive than ever to innovate new ways of getting around without the stuff. Given all the grief at the pump, the production of electric vehicles seems to be ramping up at just at the right time. Yet it’s still not clear how widely […]… Read More
A STRATEGY FOR NEW GROWTH The electric car itself is not a new idea. But there have always been problems with the state of batteries—they’ve been too bulky and expensive and only offered a limited driving range. The Volt team turned the problem on its head by embracing the range limitation, conceiving a car with… Read More
MEETING THE INNOVATION CHALLENGE As one of Earth’s largest agri-businesses, Syngenta aims to achieve many different kinds of growth on a daily basis. Formed in 2000 as a result of a large merger, the Basel, Switzerland firm found itself unable to bring to market enough new products to achieve consistent, organic growth—even though the 25,000-employee… Read More
Flicking through my Pulse news aggregator application recently, I couldn’t help but notice the plethora of announcements from major technology companies over the past few weeks. I thought I’d provide my flash take on three items. Generally, I use two questions to assess an early-stage idea’s potential: 1.Does the idea promise to make it simpler, […]… Read More
What will customers expect from electric vehicles? It is a critical question that automobile companies are debating right now. And the way in which companies answer the question carries important lessons for innovators. Nissan believes that customers will use electric vehicles primarily for short trips around town, which mirrors most people’s current car usage. The […]… Read More
In this Environmental Leader piece, Mark Johnson and Josh Suskewicz describe how business model innovation is so hard because successful companies often let structure drive strategy, rather than making strategy dictate the right structure.… Read More
In this Environmental Leader piece, Mark Johnson and Josh Suskewicz discuss the process in establishing a truly sustainable clean tech economy which means not just inventing new technologies, but establishing an entire new industry.… Read More