Companies are busily undertaking major programs of transformational change in order to respond to new market dynamics, yet many transformations fail to deliver the expected results. One of the most important reasons? Companies too often forget to include any plan to redefine their brand as part of the broader transformational change program.… Read More


Watch Mark W. Johnson and Josh Suskewicz, co-authors of the book “Lead from the Future,” in this on-demand webcast where they discuss how future-back thinking can enable leaders to create a clear vision of their organization’s intended future and to anticipate and grasp opportunities for breakthrough growth.… Read More