MEETING THE CONTINUAL GROWTH CHALLENGE Best known for its marketing might, P&G’s legacy as an innovator is equally rich. Over its 175-year history, the Cincinnati firm has consistently created new categories of consumer goods—from the first disposable diaper (Pampers) to the first fluoride toothpaste (Crest) to the first synthetic laundry detergent (Tide). But in March… Read More
“We were too busy being strategic to do something obvious,” said Mr. Harish Bhat, the COO of the Time Products division of Titan Industries Limited. That was just one of many choice lines I heard when listening to Bhat talk about Titan’s efforts to create new growth businesses, including two new and successful watch lines: […]… Read More
According to the U.S. Census Bureau, a record 46.2 million Americans are now living below the poverty line, as more and more people fall out of the middle class. For many companies, a shrinking middle class means a shrinking top line, as their traditional consumer base migrates to the lower end of the market. But […]… Read More
In this new Harvard Business Review article, Innosight’s Scott D. Anthony and P&G’s Bruce Brown take you inside P&G’s new-growth factory.… Read More
Over Christmas, my wife and I were shopping for a present for our three-year-old daughter, Holly. “She seems to really like working with you on your laptop,” my wife said (clients who notice strange typos in emails . . . blame Holly!). “Why don’t we get her a toy that encourages that interest so she’ll […]… Read More
In this Financial Times piece, Innosight President Matt Eyring discusses how to capitalize on opportunities in the vast middle of emerging markets.… Read More
Many Western multinationals expect to find most of their future growth in emerging economies. But the problem, say the authors, is not that these companies can’t create viable offerings but that simply transplanting their domestic business models to the new markets won’t work. … Read More
CHOOSING ONE BIG OPPORTUNITY TO GROW Innosight kicked off a 10-month project at VF Corp.’s Greensboro, N.C. headquarters by auditing current innovation practices and bottlenecks. After evaluating the existing innovation portfolio, we calculated the “growth gap,” the space between the revenue that was desired and what was probable if the company’s approach to innovation didn’t… Read More
On Tuesday, I did a Webinar with Procter & Gamble’s Chief Technology Officer Bruce Brown, Cisco Systems SVP and author of Doing Both, Inder Sidhu, and Emory Professor Jagdish Sheth. The Webinar, sponsored by the Singapore Economic Development Board, was intended to address the topic: “Innovate or Adapt: The Challenge of New Markets.” Bruce, Inder […]… Read More
When I need inspiration solving a tough problem I often turn to FastCo Design or Core 77 to see how clever designers have dreamed up elegant solutions to everyday problems. But since I started raiding the product design world for inspiration several years ago, only a small handful of the thousands of supposedly game-changing designs […]… Read More