What if you made a product and it was perfect? It fulfilled your customers’ desires completely, and they wanted (and were willing to pay for) nothing more? What would happen when you “improved” it? Sometimes, you find out — as Coca-Cola did with New Coke — right away. But far more often, companies overshooting their […]… Read More
Innosight’s Clay Christensen teaches aspiring MBAs how to apply management and innovation theories to build stronger companies. But he also believes that these models can help people lead better lives. In this article, he explains how, exploring questions everyone needs to ask: How can I be happy in my career? How can I be sure that my relationship with my family is an enduring source of happiness? And how can I live my life with integrity?… Read More
“The Odds Are Increasing That Microsoft’s Business Will Collapse” That’s a pretty good title if you (like Henry Blodget from Silicon Alley Insider, the writer of the article) are trying to grab eyeballs. It also provides a useful introduction to what I call the “Innovator’s Paradox.” Blodget’s article was provocative. He argued that Microsoft is […]… Read More
When Innosight speaks about jobs-to-be-done we frequently focus on finding important and unsatisfied jobs that represent market opportunities for a company savvy enough to spot them and develop compelling value propositions and business models to capitalize on them. But a thorough understanding of the jobs-to-be-done of your target consumers can also help companies identify competitive threats that […]… Read More
I picked up an iPad in late April when I was swinging through the States. The Anthony family has been experimenting with it during the last six weeks in Singapore. I have five reflections on the device: • Magazine companies hoping that the iPad will “save” the industry could be disappointed. I downloaded the Wired […]… Read More
So Apple’s iPad arrives this weekend, and the reviews have started to pour in. I’ve ordered mine and will pick it up the next time I swing through the United States. I suspect the Anthony family will use the iPad to browse magazines, watch videos, and waste time with applications, with the laptop reserved for […]… Read More
Innovation is often top of mind for organizational leaders who are striving to spur the growth of their enterprise. The circumstances that spark this focus typically include a lofty growth target, a high level of shareholder expectations, and recognition that the current product pipeline is not big enough to close the gap between existing forecasts and the goal.… Read More
Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.… Read More
Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.… Read More