I picked up an iPad in late April when I was swinging through the States. The Anthony family has been experimenting with it during the last six weeks in Singapore. I have five reflections on the device: • Magazine companies hoping that the iPad will “save” the industry could be disappointed. I downloaded the Wired […]… Read More


So Apple’s iPad arrives this weekend, and the reviews have started to pour in. I’ve ordered mine and will pick it up the next time I swing through the United States. I suspect the Anthony family will use the iPad to browse magazines, watch videos, and waste time with applications, with the laptop reserved for […]… Read More


Innovation is often top of mind for organizational leaders who are striving to spur the growth of their enterprise. The circumstances that spark this focus typically include a lofty growth target, a high level of shareholder expectations, and recognition that the current product pipeline is not big enough to close the gap between existing forecasts and the goal.… Read More


Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.… Read More


Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by adding features and functions. But the consumer has a different view of the marketplace. He simply has a job to be done and is seeking to “hire” the best product or service to do it. Marketers must adopt that perspective.… Read More