Many Western multinationals expect to find most of their future growth in emerging economies. But the problem, say the authors, is not that these companies can’t create viable offerings but that simply transplanting their domestic business models to the new markets won’t work. … Read More


CHOOSING ONE BIG OPPORTUNITY TO GROW Innosight kicked off a 10-month project at VF Corp.’s Greensboro, N.C. headquarters by auditing current innovation practices and bottlenecks. After evaluating the existing innovation portfolio, we calculated the “growth gap,” the space between the revenue that was desired and what was probable if the company’s approach to innovation didn’t… Read More


On Tuesday, I did a Webinar with Procter & Gamble’s Chief Technology Officer Bruce Brown, Cisco Systems SVP and author of Doing Both, Inder Sidhu, and Emory Professor Jagdish Sheth. The Webinar, sponsored by the Singapore Economic Development Board, was intended to address the topic: “Innovate or Adapt: The Challenge of New Markets.” Bruce, Inder […]… Read More


When I need inspiration solving a tough problem I often turn to FastCo Design or Core 77 to see how clever designers have dreamed up elegant solutions to everyday problems. But since I started raiding the product design world for inspiration several years ago, only a small handful of the thousands of supposedly game-changing designs […]… Read More


What if you made a product and it was perfect? It fulfilled your customers’ desires completely, and they wanted (and were willing to pay for) nothing more? What would happen when you “improved” it? Sometimes, you find out — as Coca-Cola did with New Coke — right away. But far more often, companies overshooting their […]… Read More


Innosight’s Clay Christensen teaches aspiring MBAs how to apply management and innovation theories to build stronger companies. But he also believes that these models can help people lead better lives. In this article, he explains how, exploring questions everyone needs to ask: How can I be happy in my career? How can I be sure that my relationship with my family is an enduring source of happiness? And how can I live my life with integrity?… Read More


“The Odds Are Increasing That Microsoft’s Business Will Collapse” That’s a pretty good title if you (like Henry Blodget from Silicon Alley Insider, the writer of the article) are trying to grab eyeballs. It also provides a useful introduction to what I call the “Innovator’s Paradox.” Blodget’s article was provocative. He argued that Microsoft is […]… Read More


When Innosight speaks about jobs-to-be-done we frequently focus on finding important and unsatisfied jobs that represent market opportunities for a company savvy enough to spot them and develop compelling value propositions and business models to capitalize on them. But a thorough understanding of the jobs-to-be-done of your target consumers can also help companies identify competitive threats that […]… Read More


I picked up an iPad in late April when I was swinging through the States. The Anthony family has been experimenting with it during the last six weeks in Singapore. I have five reflections on the device: • Magazine companies hoping that the iPad will “save” the industry could be disappointed. I downloaded the Wired […]… Read More