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Related Insights

An Impact Story from Innosight:

ChotuKool – how can you improve the lives of millions in an emerging market?

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Innosight in Harvard Business Review:

Reinventing Your Business Model

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The idea to address the basic daily cooling needs at an affordable cost was born from the disruptive innovation workshop led by Clayton Christensen through Innosight. The larger vision behind the ChotuKool initiative was to make the lives of the people at the bottom of the pyramid brighter.

G Sunderraman
Vice President, Godrej & Boyce

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