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An Impact Story from Innosight:

Lee Jeans – how can you reshape a shopping process and catapult a brand to #1?

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An Impact Story from Innosight:

Turner Broadcasting – how can you prevent new technology from disrupting your business?

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We're launching a category-defining new car. How do we create equally breakthrough messaging that will help the car quickly gain traction in the marketplace? Chevrolet collaborated with Innosight on this innovation challenge.

Rick Scheidt
VP Chevy Volt Marketing, General Motors

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