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Innosight in Harvard Business Review:

Beating the Odds When You Launch a New Venture

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An Impact Story from Innosight:

Lee Jeans – how can you reshape a shopping process and catapult a brand to #1?

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Innosight's work gave us the confidence to accelerate investments in a customisation platform that quickly became a cornerstone of our global growth strategy.

Peter Rodwell
Division President, McDonald's Corporation

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