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An Impact Story from Innosight:

Lee Jeans – how can you reshape a shopping process and catapult a brand to #1?

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Books from Innosight:

Seizing the White Space: Business Model Innovation for Growth and Renewal

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After a successful turnaround, we needed to focus on innovation and growth. Not only did the managers get a chance to develop new skills, they generated a set of high-potential ideas, some of which we ended up commercializing.

Joyce Petrella
Head of Executive Education, Aetna

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