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An Impact Story from Innosight:

P&G's New Growth Factory - How Innosight’s innovation tools helped the world’s largest consumer products firm achieve its growth goals.

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Innosight in Harvard Business Review:

Beating the Odds When You Launch a New Venture

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We're launching a category-defining new car. How do we create equally breakthrough messaging that will help the car quickly gain traction in the marketplace? Chevrolet collaborated with Innosight on this innovation challenge.

Rick Scheidt
VP Chevy Volt Marketing, General Motors

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