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An Impact Story from Innosight:

Chevy Volt – how can you take an innovative approach to rolling out a breakthrough product?

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Innosight in Harvard Business Review:

Mapping Your Innovation Strategy

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“We're launching a category-defining new car. How do we create equally breakthrough messaging that will help the car quickly gain traction in the marketplace? Chevrolet collaborated with Innosight on this innovation challenge.”

Rick Scheidt
VP Chevy Volt Marketing, General Motors

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