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Innosight in Harvard Business Review:

Mapping Your Innovation Strategy

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Books from Innosight:

Seizing the White Space: Business Model Innovation for Growth and Renewal

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Innosight's jobs-to-be-done methodology makes other segmentation approaches seem like child's play.  We have gained deeper and more meaningful insights into our donors and as a result, have completely changed the way we cultivate our prospects.

Charles Best
Founder and CEO, DonorsChoose.org

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