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Business Model Innovation for Sustainable Growth

Too often, companies define their businesses in terms of what they make or sell. This thinking limits their ability to avoid commoditization, fend off disruptive competitive threats or enter new markets successfully. Achieving transformational growth often means changing how you engage with customers.

Business model innovation is about fundamentally rethinking your business around a clear—though not always obvious—customer need, then realigning your resources, processes and profit formula with this new value proposition. It's not easy and can take decision makers out of their comfort zones. But the results can be dramatic. 

To explore business model dynamics, read our McKinsey-Award winning Harvard Business Review article "Reinventing Your Business Model."

business model innovation chart

At Innosight, we understand the power of business model innovation to transform businesses, create new markets and unlock significant growth. Using our proprietary framework, Innosight helps companies:

  • Identify "white space" growth opportunities—tapping into an entirely new customer opportunity with a completely new business model that changes the competitive landscape.
  • Generate valuable, new ideas for engaging with customers, designing new or transformed business models that fulfill the jobs customers need to get done more effectively, efficiently and profitably.
  • Successfully enter emerging markets, re-conceiving business models that recognize the unique unmet needs of consumers in these markets, profitably and efficiently.
  • Create new systems, rules, and metrics that enable companies to organize for and implement new businesses successfully.
Business Model Innovation

Related Insights

Books from Innosight:

Seizing the White Space: Business Model Innovation for Growth and Renewal

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Innosight in Harvard Business Review:

New Business Models in Emerging Markets

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