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OUR APPROACH

To ensure long-lasting impact and maximize the value of participants’ time, we work with clients prior to delivering a workshop to identify relevant areas of discussion and activities. Our sessions help companies:

If you would like to explore how Innosight can address your new growth and innovation needs through a tailored workshop experience, please feel free to contact us.

Learn the Basics of Disruptive Innovation: Growth and Innovation 101

This sample agenda shows how a day devoted to helping a team understand the basics of disruptive innovation can be structured.

For any workshop, Innosight works closely with our clients to understand the needs and expectations of the audience and tailors the agenda accordingly.

9:00 – 9:15 a.m.

Introduction and Objectives (Presentation)

  • Introductory remarks
  • Workshop objectives and road map for the day

9:15 – 10:45 a.m.

Overview of Principles in Achieving New Market Growth (Presentation)

  • Disruptive innovation theory (sustaining versus disruptive innovation)
  • Aligning organizational capabilities for growth
  • Strategies for disruptive growth
  • Classifying innovations

10:45 – 11:00 a.m.

Break

11:00 – 12:00 p.m.

Case study discussion (Large group discussion)
The group reads a brief case study that describes a company’s strategy facing a disruptive innovation and discusses the pros and cons of its choices.

12:00 – 1:00 p.m.

Lunch

1:00 – 2:00 p.m.

Assessing the Playing Field (Small and large group discussion)
The group breaks out to discuss its own competitive environment and where disruptive threats and opportunities might exist. The group then joins back together to share results of the small group discussions.

2:00 – 2:45 p.m.

The Disruptive Playbook: What to Do and When (Presentation)

  • Strategies for succeeding with disruptive business models
  • Getting at the jobs-to-be-done
  • Optimizing opportunities
  • Addressing risks and assumptions

2:45 – 3:00 p.m.

Break

3:00 – 3:30 p.m.

Right or Wrong Moves? (Discussion)
The group assesses the strategies of several businesses and analyzes recent activities through the lenses of disruptive innovation.

3:30 – 4:15 p.m.

Creating an Environment for Growth (Presentation)

  • Senior management’s role
  • Developing an innovation dynasty
  • Using tools to guide disruptive growth

4:15 – 4:45 p.m.

What Can We Do? (Large group discussion)
The group discusses what steps it can take to encourage disruptive growth.

4:45 – 5:00 p.m.

Wrap-up (Presentation and discussion )

Generate New Ideas

This sample agenda shows how a day devoted to generating new ideas can be structured. For any workshop, Innosight works closely with our clients to understand the needs and expectations of the audience and tailors the agenda accordingly.

The approach here is highly interactive, involving brainstorming activities, discussion, and voting. To keep participants energized and to help prioritize ideas, we frame the day around a mock Venture Capital “pitch” session, where teams must pitch their ideas to the broader group who then “invests” money in the ideas they think have the most potential.

8:30 – 8:45 a.m.

Introduction and Objectives for the Day

8:45 – 9:30 a.m.

Principles for Achieving New Market Growth (Presentation)
Describes the differences between sustaining and disruptive innovation. Explains why incumbents typically fail to capitalize on disruptive innovation.

9:30 – 10:15 a.m.

Identifying Threats and Opportunities (Discussion)
Discussion on the trends emerging in your industry, and where the threats and opportunities lie.

10:15 – 10:30 a.m.

Break

10:30 – 11:45 a.m.

Exploring Target Areas of Opportunity (Presentation & small group work)
Small-group brainstorming using jobs-to-be-done target areas of opportunity.

11:45 – 12:30 p.m.

Lunch

12:30 – 2:00 p.m.

Developing Winning Solutions (Presentation and small group work)
Small-group brainstorming on solutions that will address the target areas.

2:00 – 2:30 p.m.

“Pitch” Session (Large group discussion)
“Pitching” of ideas developed in breakouts to the large group acting as “Venture Capitalists.” Participants should ask questions and challenge each other constructively. After all groups have made their pitch, each person then ‘votes’ on where they would invest their money.

2:30 – 2:45 p.m.

Break (Results are tallied)

2:45 – 3:45 p.m.

Developing a Plan to Learn (Presentation and  discussion)
Discussion of requirements for successfully evolving solutions. Participants discuss the key assumptions and risks of one specific solution and highlight challenges associated with getting the solutions to market.

3:45 – 4:00 p.m.

Wrap-Up
Participants are given a template to further develop the pitched idea into a format for post-workshop consideration.

Assess and Move Opportunities Forward

This sample agenda shows how two days devoted to assessing, shaping, and advancing specific ideas can be structured. This session can also be successfully collapsed into a shorter, one-day workshop. For any workshop, Innosight works closely with our clients to understand the needs and expectations of the audience and tailors the agenda accordingly.

These two days are built around the Innosight Opportunity Assessment Tool (I-OASYS), which enables teams to assess how well an opportunity fits the pattern of disruptive innovation. Further, the tool facilitates strategic conversations around the kinds of assumptions being made and identifies critical areas that need to be explored while moving forward.


Day One: Identifying and Assessing Opportunities

8:30 – 8:45 a.m.

Introduction and Objectives (Presentation)

  • Introductory remarks
  • Workshop objectives and road map for the day ahead
  • Individual introductions

8:45 – 10:15 a.m.

Principles for Achieving New Market Growth (Presentation)

  • Disruptive innovation theory (sustaining versus disruptive innovation)
  • Aligning organizational capabilities for growth
  • Strategies for disruptive growth

10:15 – 10:30 a.m.

Break

10:30 – 11:00 a.m.

Creating Winning Strategies, Part 1: Identifying Key Jobs (Presentation)

  • Understanding the technology’s potential
  • Identifying “employers” who will hire the technology
  • Assessing impact on the value chain

11:00– 12:30 p.m.

Describing Opportunities (Small group work)
Working with three pre-identified opportunities, the group breaks into small groups to come to agreement on the description of each opportunity (one opportunity per group), with particular emphasis on fleshing out the customer and the ultimate end user. Drawing on the innovation principles discussed during the first half of the day, each group will determine whether the target should be pursued with a disruptive or sustaining strategy. Groups join back together to briefly describe their opportunities.

12:30 – 1:30 p.m.

Lunch

1:30 – 2:00 p.m.

Creating Winning Strategies, Part 2: Shaping Meaningful Solutions (Presentation)

  • Patterns of success
  • Strategy assessment

2:00 – 3:15 p.m.

Break

3:00 – 3:30 p.m.

Assessing Opportunities (Small group work)
Each group performs a detailed assessment of their opportunity using Innosight’s I-OASYS assessment tool. Each group prepares a brief summary of the assessed opportunity to present to the large group.

3:15 – 3:30 p.m.

Break

3:30 – 4:00 p.m.

Assessing Opportunities (continued)

4:00 – 4:30 p.m.

Opportunity Reporting (Large group discussion)
Each group presents the opportunity, confirming the type of innovation, how the tool helped the team think differently, and the key assumptions made.

4:30 – 5:00 p.m.

Wrap-up (Presentation and discussion)

Day Two: Taking Opportunities Forward

9:00 – 9:30 a.m.

Where We’ve Been, Where We’re Going (Presentation and discussion)

  • Road map and goals for today
  • Question and answer session on concepts and issues covered during previous day

9:30 – 10:15 a.m.

Creating Winning Strategies, Part 3: Building Winning Plans (Presentation)
Developing plans to identify key assumptions, experiment, and adapt

10:15 – 10:30 a.m.

Break

10:30 – 12:00 p.m.

Creating a Plan to Learn (Small group work)
Groups break out to complete the Plan to Learn. Teams examine the assumptions they’ve made during the previous small group work, identify methods for testing them, and prioritize what should be tested and when. Group leaders should capture input in the electronic version of the tool. Teams should prepare a summary report that includes the major assumptions that need to be tested, and the 3 to 5 immediate next steps to enhance the effort.

12:00 – 1:00 p.m.

Lunch

1:00 – 1:30 p.m.

Group Reporting (Large group discussion)
Each team presents the three critical assumptions to be addressed, how they can test them and the next three steps they would need to take to start implementing the Plan to Learn.

2:15 – 2:30 p.m.

Break

2:30 – 3:45 p.m.

Organizational Enablers of Innovation (Presentation and discussion)
Principles for developing a culture and process to encourage and manage innovation are presented and the group discusses what it will need to do to act on them.

3:45 – 4:00 p.m.

Wrap-Up (Presentation)

Evaluating Organizational Capabilities

9:00 – 9:15 a.m.

Welcome

9:15 – 10:30 a.m.

Introduction to Disruptive Innovation (Presentation and discussion)
Introduction to Disruptive Innovation concepts, explaining why organizations struggle with disruptive innovation.

10:30 – 10:45 a.m.

Break

10:45 – 12:30 p.m.

Creating a Capability for New Growth (Presentation and small group work)

  • Keys to successfully creating an “innovation dynasty”
  • Creating structures to support new business models
  • Evaluating the organization against key success factors
  • Breakout topic:
    How does the organization need to change to be more innovative? (discussion guide will be provided)

12:30 – 1:30 p.m.

Lunch

1:30 – 2:30 p.m.

Creating a Capability for New Growth (Large group discussion)
The groups join back together to explore what was discussed in the small group interactions.

2:30 – 2:45 p.m.

Break

2:45 – 3:30 p.m.

Creating the Right Structure for Innovation (Presentation and large group discussion)

  • Organizational archetypes
  • Which one is right for us?

3:30 – 4:15 p.m.

Next Steps (Presentation and large group discussion)

  • Synthesizing next steps
  • Exploring assumptions around these steps

4:15 – 4:30 p.m.

Wrap Up