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OUR APPROACH

A key phase of any successful innovation program is the “test and learn” period. This is the opportunity for you to engage with your target consumers and test whether your product or solution is truly going to meet their needs, or, in our parlance, address their job to be done better than current alternatives.

In the past, companies would select the model they felt best met customer expectations and then undertake expensive prototyping and market trials to gauge consumer reactions. Because of the cost involved, companies would often develop a prototype of one possible product, thus all feedback was centered on how to improve that design. If the design itself was flawed though, there was little information captured to indicate this, resulting in unsuccessful releases.

We advocate a different approach. Test many ideas quickly and inexpensively. Offer consumers a choice of approaches to solving their job and allow them to select the most desirable model then iterate on that design. To enable this broader testing approach, and keep costs in line, Innosight established Innosight Labs, an off-shore design and product development group that provides low cost solutions for a variety of needs:

  • Rapid prototyping
  • Product development
  • Business plan support and cost analysis
  • Market research and field testing

If you would like to explore how Innosight Labs can cost-effectively support your prototyping and market testing programs, please feel free to contact us.