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OUR APPROACH

We are a boutique consulting firm. We focus exclusively on enabling companies to achieve repeatable growth through innovation. We do not believe in a brute-force approach to transformation, nor do we believe that more people looking at the same data in the same way is the key to identifying new growth opportunities.

As such, our teams tend to be small and highly collaborative. Every one of our engagements has two goals — meet or exceed or client’s expectations and actively transfer our capabilities and knowledge to our client team members.

Innosight specializes in helping companies improve their ability to create growth through innovation. We combine our proprietary tools and processes with pattern recognition skills and judgment to develop high-potential ideas for new growth businesses without boiling the ocean. Using well-structured, market-tested frameworks and models allows us to have substantial impact in a short period of time, and facilitates knowledge transfer and skill building.

We specialize in helping companies transform existing markets and create new ones through disruptive innovation. As you know, disruptive innovators drive transformation by playing the innovation game in a fundamentally different way. They throw market leaders off balance and create “upside surprise” by innovating along overlooked dimensions, such as simplicity, affordability, accessibility, or customizability. Disruptive opportunities are often hidden from even astutely run market leaders because they start away from the mainstream of a market among customers “overshot” by the performance of existing products, or customers whose consumption is constrained by a lack of skills, wealth, or access. Our research and field work has crystallized key patterns of disruptive innovation, allowing us to spot disruptive opportunities and shape disruptive ideas with very scant data.

Our consulting projects are therefore structured to eliminate one or more of these barriers, enabling you to achieve the repeatable growth and “upside surprise” you desire:

Organizational Alignment

Market Orientation