NEWS + EVENTS
Learn more about Innosight by visiting our news archive or attending an event. Browse through our collection of news articles about Innosight and topics in innovation that includes everything from book reviews to interviews.
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The Forbes Leadership Networks Forum
Mark Johnson, Innosight Co-Founder and Chairman, will speak as part of a panel discussion on "The 'How' of Innovation."
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HSM Special Management Program: Clayton Christensen
Innosight Founder Clayton Christensen, Innosight Co-Founder and Chairman Mark Johnson, and Innosight President Scott Anthony will lead attendees through a two-day session on innovation.
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Front End of Innovation USA
Attend Innosight Chairman Mark Johnson's workshop titled "Harnessing Business Model Innovation for Transformative Growth," or visit Innosight at Booth #31.
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FORTUNE Brainstorm: GREEN
This year, Earth Day means business. Top environmentally minded business leaders and the green movement's brightest thinkers will convene in Pasadena, California on Earth Day for FORTUNE's first-ever Brainstorm: GREEN conference. Mark Johnson, Innosight Chairman, will moderate a panel discussion titled "Beyond Technology — Business Model Innovation and Sustainability."
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Front End of Innovation Europe
Clayton Christensen, Innosight Co-fFunder and Harvard Business School Professor, will present "Methods for Developing New Products that Customers Predictably Will Buy." The common methods of market segmentation actually define misleading targets for innovation, and are a leading cause of new product failure. This keynote presentation will cover: 1. The customer generally is the wrong unit of analysis in marketing research 2. Segmenting markets by jobs that customers are trying to do yields much better results. 3. This must be combined with disruptive innovation
