The Little Black Book of Innovation

How It Works, How to Do It

Little Black Book of Innovation

Download your free excerpt of Scott Anthony's
The Little Black Book of Innovation.

In this free excerpt, you'll learn how to:

  • Develop a "consumer-is-boss" mind-set that pays off for big companies like P&G and Best Buy
  • Spot opportunities for innovation by listening to your target audience
  • Bring your customers to life outside of market research
  • Understand employee and consumer feedback from a different perspective

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