RESEARCH PAPERS & ARTICLES
Research Papers & Articles
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Marketing Malpractice
Harvard Business Review: The structure of a market, as seen from customers' point of view, is very simple. When people need to get a job done, they hire a product or service to do it for them.
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It's the Purpose Brand Stupid
Wall Street Journal: Of the 30,000 new consumer products launched each year, over 90% of them fail. Why has product innovation become a gamble with such horrifyingly low odds?
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Newspapers in an Electronic Age
Wall Street Journal: As innovative technologies and business models with transformational potential continue to emerge, the world of the newspaper publisher has grown progressively darker. Five years ago, eBay and...
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Motorola's Bet on the Razr's Edge
HBS Working Knowledge: Motorola had grown a reputation for stodgy cell phone designs. So how did Moto change from mundane to marvelous with the hit Razr phone? Start with low expectations.
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Behind Apple's Strategy: Be Second to Market
HBS Working Knowledge: IPod is a household name and Apple continues to dominate the digital music market with its latest offerings. Will podcast-editing tools be next? Here's what Apple might be thinking on a strategic...
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Is it Time to Shift Strategy?
HBS Working Knowledge: The best companies at weathering fundamental industry upheaval are those that spot and act on early warning signs, says this article from Strategy &Innovation...
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Simple Steps to Create New Growth
Expert Insights: Companies that follow disruptive strategies have the ability to create substantial new growth businesses. The article describes what disruptive approaches are, and introduces five simple principles...
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Mind Over Merger
Optimize Magazine: Before their world gets turned upside down by a merger or acquisition, CIOs need to evaluate proposed deals for their market-disrupting potential and look for danger signs. Without a disruptive...
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The Cycles of Theory Building in Management Research
Some scholars of management, organizations and markets expend significant energy disparaging and defending various research methods. Debates about deductive vs. inductive theory-building; the...
