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RESEARCH PAPERS & ARTICLES

• strategy & innovation
• innovators' insights
• diagnostic tools
• podcasts
• research papers & articles
• webinars
• multimedia learning tools
• books
• innoblog

Research Papers & Articles

These research papers and articles written by Innosight team members have appeared in publications ranging from Harvard Business Review to Forbes to Business Week.

• 2010
• 2009
• 2008
• 2007
• 2006
• 2005
• Earlier

• A New Framework for Business Models

  In this Business Week article, Mark W. Johnson discusses the four-box model in order to successfully innovate your current business model.
  JAN 21 2010; By Mark W. Johnson (research papers and articles) ( business model innovation )

• The Way To Innovate To Beat Radical Discontinuity

  In this Forbes article, Innosight chairman Mark W. Johnson discusses how businesses can innovate their existing business models in response to radically changing conditions or develop new units with different business models entirely.
  JAN 11 2010; By Mark W. Johnson (research papers and articles)