RESEARCH PAPERS & ARTICLES
Research Papers & Articles
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Business Model Innovation and What's Really Missing in Renewables
In this Environmental Leader piece, Mark Johnson and Josh Suskewicz describe how business model innovation is so hard because successful companies often let structure drive strategy, rather than making strategy dictate the right structure.
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Giving Birth to a New Clean-Tech Industry: the Theory Behind the Headlines
In this Environmental Leader piece, Mark Johnson and Josh Suskewicz discuss the process in establishing a truly sustainable clean tech economy which means not just inventing new technologies, but establishing an entire new industry.
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How to Succeed at M&A
In this Bloomberg Business Week article, Mark Johnson discusses why many mergers and acquisitions fail dismally. That is because executives don't understand what they're really buying.
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Beating the Odds When You Launch a New Venture
In this Harvard Business Review article, Innosight President, Matt Eyring, and Director, Clark Gilbert, discuss the challenges of launching a new business and how to overcome those risks.
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A Better Way To Serve Your Existing Customers
In this article, Innosight chairman Mark W. Johnson discusses a better way to serve your existing customers in relation to his new book "Seizing the White Space: Business Model Innovation for Growth and Renewal."
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Where Will Your Next Profits Come From?
In this article, Innosight chairman Mark W. Johnson discusses areas for businesses to pursue new growth and profit in relation to his new book "Seizing the White Space: Business Model Innovation for Growth and Renewal."
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What's Holding Your Company Back: The Dangers of Dogged Loyalty
In this article, Mark W. Johnson discusses what to do when you find it tough to get people to change course and how this may be holding your company back.
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Making the Worst of Times into the Best of Opportunities
In this CNBC piece, Innosight's Mark Johnson discusses the key to responding to industry transformation by focusing on new innovative business models.
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Where Is Your White Space?
In this article, Innosight Chairman and author of Seizing the White Space, Mark Johnson defines white space and how businesses can capitalize on white space opportunities in relation to business model innovation.
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Why Systems Thinking, Rather Than New Technologies, Will Jump-Start the Clean-Tech Economy
In this Environmental Leader Magazine, Innosight Chairman Mark Johnson's Harvard Business Review piece "How to Jump-Start the Clean-Tech Economy" is excerpted.
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A New Framework for Business Models
In this Business Week article, Mark W. Johnson discusses the four-box model in order to successfully innovate your current business model.
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The Way To Innovate To Beat Radical Discontinuity
In this Forbes article, Innosight chairman Mark W. Johnson discusses how businesses can innovate their existing business models in response to radically changing conditions or develop new units with different business models entirely.
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Have You Already Killed Your Next Big Thing?
In this article, author Mark W. Johnson of "Seizing the White Space" discusses how to take advantage of growth opportunties by considering the customer's value proposition and jobs-to-be-done.
