DIAGNOSTIC TOOLS

Disruptive Innovation Primer

Twenty-five percent of all new products that established companies introduce in their markets succeed. Seventy-five percent fail. Ten percent of companies can maintain a level of growth which satisfies their shareholders over the long term. Ninety percent cannot.

Most of those companies seem to be doing the right things — listening to their best customers, keeping a close eye on competitors, and investing heavily in technological advancements. Long-term success requires more. It requires that companies develop strategies around disruptive innovation.

Companies that unleash the power of disruptive innovation can create booming growth businesses, but what exactly is “disruptive innovation”?

The disruptive innovation model explains how companies can create new growth by delivering relatively simple, convenient, low-cost innovations to consumers who are overshot by existing offerings or who are locked out of a market due to a lack of skills, wealth, access or time. These consumers are delighted with “good enough” products that enable them to solve an important problem they couldn’t adequately solve before, at a price point that is palatable.

To learn more, download the Disruptive Innovation Primer. 
 

The Disrupt-O-Meter

How can I make my idea more disruptive? Use the Disrupt-O-Meter to shape your idea.

Performing a quick assessment of your idea can help you determine whether it has true disruptive potential in your target market.  Knowing this will allow you to plan for the development and release of the idea.  Perhaps new funding or organizational models will be required.  New business models for revenue and profit may need to be evaluated. 

To complete your own idea assessment, download the Disrupt-O-Meter.
 

How can I learn even more?

• InnoBlog. Take a look at what Innosight is talking about in our innovation blog
• Research Papers & Articles. Requires free registration.
• Webinars Requires free registration.