Site MapSubscribe Contact UsHome

What Is the First Step Toward Initiating Innovation?

By Scott D. Anthony

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. Listen to Scott Anthony, Mark Johnson, and Joe Sinfield describe key concepts noted in the book through The Innovator's Guide to Growth video series.

Related Insights

Innosight in Harvard Business Review:

Beating the Odds When You Launch a New Venture

Read more

Books from Innosight:

The Innovator's Prescription: A Disruptive Solution for Health Care

Read More

We're launching a category-defining new car. How do we create equally breakthrough messaging that will help the car quickly gain traction in the marketplace? Chevrolet collaborated with Innosight on this innovation challenge.

Rick Scheidt
VP Chevy Volt Marketing, General Motors

Grow with Innosight

Interested in learning how Innosight can help your organization?

Contact us

Meet our team and explore what it's like to work at Innosight.

Careers