Site MapSubscribe Contact UsHome

The Innovator's Guide to Growth: Putting Disruptive Innovation to Work


By Scott D. Anthony, Mark Johnson, Joe Sinfield, Elizabeth J. Altman

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

  • Follow a market-proven process—so your company can reliably create blockbuster businesses
  • Create structures, systems, and metrics—so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
  • Create a common language of disruptive innovation—so managers can reach consensus around counterintuitive courses of action.

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption—instead of being eclipsed by it.

Purchase on Amazon

Related Insights

Books from Innosight:

The Little Black Book of Innovation

Read More

Innosight in MIT Sloan Management Review:

Finding the Right Job For Your Products

Read more

Innosight's jobs-to-be-done methodology makes other segmentation approaches seem like child's play.  We have gained deeper and more meaningful insights into our donors and as a result, have completely changed the way we cultivate our prospects.

Charles Best
Founder and CEO,

Grow with Innosight

Interested in learning how Innosight can help your organization?

Contact us

Meet our team and explore what it's like to work at Innosight.