The Innovators Battle Plan: Excerpt from Seeing Whats Next
When companies have the same capabilities and motivation, they care about the battle and have the necessary skills to fight it. Skills in execution make the difference here—and because other scholars have addressed these challenges quite capably, we do not focus on them in this book.
The more interesting scenarios occur when there are asymmetries—important differences of motivation or skills. Asymmetries of motivation occur when one firm wants to do something that another firm specifically does not want to do. Asymmetries of skills occur when one firm's strength is another firm's weakness.