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Strategy & Innovation

Innosight's newsletter for ideas with impact.

Investing at the Pace of Confidence: a Lesson for Scaling Up a New Growth Initiative - Strategy & Innovation December 9, 2011

Innosight is growing, and we’re doing it by helping our clients grow through challenging economic times.

What Motivates Customers: Insights for Driving Adoption of Everything from Cleantech to Peanut Butter & Jelly - Strategy & Innovation September 22, 2011

Your customers are complex beings who can't necessarily tell you what they want or why. So when it comes to driving adoption of new products and services, it's necessary to study their full range of motivations.

Jobs Not Getting Done: Bold Approaches to Innovation - Strategy & Innovation June 29, 2011

Innovators aren’t satisfied with the way things are—which is why we at Innosight are inspired by people who question why important jobs are not getting done.

Achieving Greatness through Innovation: Three Ways it Can Happen - Strategy & Innovation May 19, 2011

At Innosight, we believe that innovation is the best path to corporate greatness.

Emergent Strategy: How Small Experiments Can Lead to Big Payoffs - Strategy & Innovation April 11, 2011

Leaders of big companies are naturally drawn to big projects—such as the development of a blockbuster product or the pursuit of a multi-billion dollar acquisition.

Why Disruptive Businesses Are Worth So Much - Strategy & Innovation March 4, 2011

It should come as no surprise that after two years of lackluster activity, M&A is back, with a vengeance.

Learning from Your Worst Failure - Strategy & Innovation January 28, 2011

What lessons are so valuable they’re worth $600 million to find out?

Innovation Thinking Hot Off the Presses - Strategy & Innovation December 22, 2010

The most common question we are asked here at Strategy & Innovation is “What are your latest insights into innovation?"

Innovators as Change Managers - Strategy & Innovation November 18, 2010

Few subjects in business are as perennial as change management.

Are You as Innovative as You Think? - Strategy & Innovation September 23, 2010

We can’t all be above average, but apparently too many of us think we are.

Where Will Your Next Great Idea Come From? - Strategy & Innovation August 19, 2010

Innovation happens at the intersections, at the juxtaposition of the overlooked with the unlikely and the under-considered, where new ideas are blended with old, and old ones are reimagined in new lights.

Leading the Innovation-Focused Organization - Strategy & Innovation June 16, 2010

In this issue we feature a new interview with Innosight Chairman Mark W. Johnson in which he discusses the challenges faced by leaders of organizations focused on innovation.

Manage Risk Like An Entrepreneur - Strategy & Innovation May 20, 2010

Innovation brings risks, but the most successful innovators understand that risk can be managed.

Mastering Change for Innovation - Strategy & Innovation April 8, 2010

Innovation brings change, and change offers opportunities for innovation.

Reinvent Your Company With Business Model Innovation - Strategy & Innovation March 3, 2010

The history of business is full of stories of entire industries cut off at the knees when some natural, political, or market catastrophe felled them.

The Time Has Come for Business Model Innovation - Strategy & Innovation February 3, 2010

We start with the work of disruptive innovation, which says that when you go into a new market that offers an opportunity for new growth, you should come in with a simpler, low-cost approach.

Why the US Should Build a Green City - Strategy & Innovation December 16, 2009

The conversation at the Copenhagen climate conference is all about policy. But regulation won't stop global warming by itself.

Green Business Innovation - Strategy & Innovation November 11, 2009

Green business ranges from sustainability to renewable energies to clean technologies and more.

Innovation by Experimentation in Healthcare - Strategy & Innovation October 21, 2009

As the national debate about healthcare policy continues, we revisit how the theories of disruptive innovation can help solve entrenched problems in this area.

Experiment to Innovate in Media, Rethinking Global Innovation, and More - Strategy & Innovation September 30, 2009

Innovative experimentation can help fight the disruption that threatens you.

Leveraging the Power of Experimentation for Innovation - Strategy & Innovation September 16, 2009

In this issue we kick off a series of articles on experimentation.

Debunking Innovation Myths and Tackling How Big Companies Can Continue to Grow - Strategy & Innovation August 26, 2009

We’re continuing to reach into our archives for some great stories that many of our readers will not have had a chance to see.

Why Constraints Are Important for Innovation - Strategy & Innovation August 12, 2009

We’re continuing to reach into our archives for some great stories that many of our readers will not have had a chance to see.

How Mega Metrics Can Obscure Innovation Opportunities -Strategy & Innovation July 29, 2009

In this issue we describe how one popular metric can keep innovators focused on the incremental innovation and obscure the path to disruption.

Engaging Customers in Conversations That Lead to Innovation - Strategy & Innovation July 15, 2009

This issue's feature article offers an interview I did with another well-known innovator: Diane Hessan, CEO of Communispace.

Innovating In A Recession - Strategy & Innovation June 24, 2009

In many different ways and places, including in Scott Anthony's new book "The Silver Lining," we've been saying that the current economic climate is no reason to stop innovating.

Defining Performance in The Disruptive Innovation Model - Strategy & Innovation June 10, 2009

We are beginning in this issue to reach into our archives and highlight some of the valuable and relevant articles there.

The Recession's Silver Lining and New Business Models - Strategy & Innovation May 27, 2009

In this issue Scott talks with me about where exactly is the silver lining in the current recession and why we will look back on this time and remember it as the moment when innovation came into its own.

Using Jobs-To-Be-Done to Guide Marketing Strategy - Strategy & Innovation May 13, 2009

What we learn from client projects enables us to continue to build on the basic theories of disruptive innovation on which Innosight was founded.

Failure Must Be Welcomed and Planned For - Strategy & Innovation April 29, 2009

We’ve all heard companies give lip service to the idea that failures — course corrections — must be tolerated in order for innovation to happen.

The Pathway To A Sustainable Future - Strategy & Innovation April 15, 2009

What is it about large, successful organizations that makes innovation within them so difficult?

Disrupt By Attacking Complexity in Healthcare - Strategy & Innovation March 25, 2009

CEO Lynn K. Feldman talks about the ways in which SimulConsult disrupts by attacking complexity in healthcare.

Mastering Transformation Requires Mastering Innovation - Strategy & Innovation March 11, 2009

There's a great deal of talk now about the need for companies to innovate through the recession and to be able to transform themselves in order to continue to grow.

Open Innovation and Doing More With Less - Strategy & Innovation February 25, 2009

"You know that some people in your organization have the potential to drive innovation forward, but how do you identify them?"

Consider Jobs-To-Be-Done with Portfolio Management - Strategy & Innovation February 11, 2009

Decisions about the mix of brands, products, services you offer are best made with your customer’s jobs firmly in mind.

Getting The Most Out Of Your Market Research Dollars - Strategy & Innovation January 28, 2009

If, as studies suggest, companies spend $8 billion per year on consumer research, why do 80 to 85 percent of new product offerings fail?

The Year in Preview - Strategy & Innovation January 14, 2009

There are good reasons to expect 2009 to be a tough year for innovation.

Disrupting The Hospital Business Model - Strategy & Innovation December 10, 2008

Hospitals can heal – if they focus on one business model and stop trying to be all things to all patients.

Are You Ready for the Next Generation of Innovation? - Strategy & Innovation November 12, 2008

A different set of skills is required for open and collaborative innovation.

The Innovator's Survival Guide - Strategy & Innovation October 29, 2008

Innovators, are you feeling a bit lonely at the moment? Don’t take it personally.

The Netflix Innovation Story - Strategy & Innovation October 15, 2008

Netflix founder and CEO Reed Hastings was interviewed at Innosight’s “Meeting the Growth Imperative” event in August 2008 by Innosight chairman and co-founder Mark Johnson.

Let Disruption Fix Education - Strategy & Innovation September 24, 2008

"Recently Professor Clayton Christensen has been exploring the application of his disruptive innovation theory to education."

In Need of an Innovation Fill-Up? - Strategy & Innovation September 11, 2008

"While “stick to your knitting” is a popular business maxim, it is of course common to find diversified businesses."

Growth, Creativity, and How To Meet The Innovation Challenge - Strategy & Innovation July-August, 2008

"I’m not sure there are any jobs that really prepare one for the chief executive’s job."

How to Put Disruptive Innovation to Work - Strategy & Innovation May-June, 2008

The authors of ‘The Innovator’s Guide to Growth’ talk about growth, creativity, and ways to foster innovation in companies.

Harnessing the Power of Collective Innovation - Strategy & Innovation March-April, 2008

Technology makes it possible to leverage the knowledge and creativity of the crowd throughout the innovation process.

Transform for Growth - Strategy & Innovation January-February, 2008

Organizations must re-create to compete—but most don’t know how.

One Hundred Days to Disruption - Strategy & Innovation November-December, 2007

"How businesses in any industry can move quickly from disruptive idea to disruptive plan."

Managing Teams and Incubating Innovation - Strategy & Innovation September-October, 2007

"Structures must support, not thwart, teams tasked with creating new growth."

Matching Approaches to Circumstances - Strategy & Innovation July-August, 2007

Because there is no single model of innovation, firms need to follow the model that is best for their culture and operations.

Looking Back on A Decade of Disruption Special Issue - Strategy & Innovation May-June, 2007

A decade after the theories of disruptive innovation were first published, we take a look back at what we have learned.

Mastering the Innovation Life Cycle - Strategy & Innovation March-April, 2007

The second of a two-part series explores discounted cash flow analysis, the notion of maximizing shareholder value, and the use of gross margins as a measure of competitive health.

Failed Paradigms of Financial Analysis - Strategy & Innovation January-February, 2007

The first of a two-part series explores discounted cash flow analysis, the notion of maximizing shareholder value, and the use of gross margins as a measure of competitive health.

Choosing the Path to Market - Strategy & Innovation November-December, 2006

"How developing and continually refining your organization’s goals and bounds can help guide growth."

Managing The Process of Moving From Idea to Execution - Strategy & Innovation September-October, 2006

Strategy used to be about protecting existing competitive advantage.

From Disruption to Dominance - Strategy & Innovation July-August, 2006

Turning a disruptive innovation into a billion-dollar business.

Building An Innovation Engine - Strategy & Innovation May-June, 2006

Disruptive innovation is hard to do, but these steps can help you build an engine that makes innovation more repeatable.

The Emergent Strategy Process in Action - Strategy & Innovation March-April, 2006

Invest a little to learn a lot about key assumptions and risks.

When Can You Sustain and Win? - Strategy & Innovation January-February, 2006

In the right circumstances, entrants can succeed in established markets.

Knowing Your Customers’ Jobs to Be Done

Related Insights

An Impact Story from Innosight:

Chevy Volt – how can you take an innovative approach to rolling out a breakthrough product?

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Books from Innosight:

The Innovator's Solution: Creating and Sustaining Successful Growth

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Can a young company make the Fortune 500 list? Business model innovation is now the most proven route, and Seizing the White Space is the bible on how your firm can do it.

Scott Cook
Founder and Chairman, Intuit

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