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Seizing the White Space with Innosight's Mark Johnson

By Mark W. Johnson

In this Business Innovation Factory podcast, Mark discusses various ways a company creates, captures and delivers value. He talks about the gnarly problem of scale which plagues so many would be innovations and also some of the similarities and differences between disruptive innovation and business model innovation.

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The idea to address the basic daily cooling needs at an affordable cost was born from the disruptive innovation workshop led by Clayton Christensen through Innosight. The larger vision behind the ChotuKool initiative was to make the lives of the people at the bottom of the pyramid brighter.

G Sunderraman
Vice President, Godrej & Boyce

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